HEAZ

cosmoprof & luxepack & packaging week

Participating in world-renowned exhibitions is a core initiative of HEAZ Global Project (HGP). In 2017, HEAZ became the first Korean design agency to exhibit at Cosmoprof Bologna, marking the beginning of our journey into broader global markets. Most recently, we made our debut at Paris Packaging Week, expanding our network among global leaders in beauty, lifestyle, and luxury industries. These platforms serve not only as opportunities to showcase our creative capabilities on the global stage, but also as vital touchpoints for forging new partnerships and collaborations.

세계적인 박람회 참가는 헤즈 글로벌 프로젝트(HGP)의 핵심 활동입니다. 헤즈는 2017년 국내 디자인 에이전시로는 처음으로 코스모프로프 볼로냐에 참가했으며, 이를 기점으로 더 큰 시장에서 새로운 도전을 이어가고 있습니다.

최근에는 ‘파리 패키징 위크’에 첫 참가하며 뷰티, 라이프스타일, 럭셔리 산업의 글로벌 리더들과의 교류를 확대했습니다. 이러한 플랫폼은 헤즈의 크리에이티브 역량을 세계 무대에 선보이는 기회이자, 새로운 파트너들과의 협업을 여는 중요한 접점이 되고 있습니다.

2025 / COSMOPROF Cosmoprof FAIR IN BOLOGNA, ITALY

In 2025, HEAZ returned to Cosmoprof Bologna, one of the world’s largest beauty trade shows. Building on years of experience, we presented a more refined approach to cosmetic design—centered around visual identity, packaging, and brand storytelling. Our booth, designed with a bold concept and cohesive execution, drew strong attention from global buyers and brand leaders, leading to meaningful exchanges. Beyond the exhibition hall, the streets and people of Bologna reminded us once again of the vital role cultural sensitivity plays in driving truly creative work.