Engaging in global exhibitions is a vital aspect of our global initiatives, such as Cosmoprof and Luxe Pack. In 2017, we made history as the inaugural Korean design company to partake in Cosmoprof Bologna, a distinguished beauty exhibition which began in 1967. Since that groundbreaking moment, we have consistently embraced and sought out new challenges. These platforms serve as opportunities to showcase our creative expertise to a broader audience in expansive markets. As we persist in setting our sights beyond the horizon, we continue in collaborating with our extensive network of new and returning global partners.
세계적인 박람회 참가는 헤즈 글로벌 프로젝트(HGP)의 일환입니다. 헤즈는 2017년 국내 디자인 에이전시로는 처음으로 코스모프로프 볼로냐에 참가했으며, 이 새로운 기회를 시작으로 더 큰 시장에서 더 많은 파트너들과 함께 협업하고 있습니다.
2024 / LUXE PACK NEW YORK
Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies. Our innovative designs and strategic communication effectively engaged many potential clients, overcoming the challenge of standing out in a crowded market. Moreover, we emphasized sustainability by entering the Luxe Pack in Green Award with our Tiffany & Co. KakaoTalk gift package. Balancing professional growth with memorable explorations of New York City made the experience both productive and enjoyable.
