부디페 25

seoul design
festival

In addition to our global initiatives, our local presence is equally vibrant and flourishing. Each year is marked by lively anniversary celebrations, year-end gatherings, and our consistent participation in the Seoul Design Festival, a festival that encourages domestic and international designers, as well as those who work in the field, to connect and build a social network to further expand their careers. At this event, we showcase the results of our design and branding projects, revealing a new concept with each exhibition.

2025 BUSAN DESIGN FESTIVAL / PANG! HEAZ

At the 2025 Busan Design Festival, HEAZ unveiled <PANG! HEAZ>, an energetic burst of creativity. The more it was challenged, the louder it burst—our imagination fizzed like sparkling soda and exploded like a festival, delivering an exhilarating brand experience. A single question set the idea in motion, spreading with rhythm, awakening the senses, and bursting into moments of brilliance that captured every gaze. This space, built in HEAZ’s own way of sparking brand energy, became an open stage where visitors could enjoy the rhythm and vibrancy of creativity in their own way.

2025년 부산디자인페스티벌에서 헤즈는 <팡! 헤즈>라는 이름으로 에너제틱한 크리에이티브를 선보였다. 막힐수록 더 팡! 하고 터지는 상상력은 톡 쏘는 탄산처럼 시원하고, 축제처럼 짜릿한 브랜드 경험을 만들어냈다. 작은 질문 하나에서 시작된 생각은 리듬을 타고 퍼지며 감각을 깨우고, 순간의 반짝임처럼 ‘팡!’ 하고 시선을 사로잡았다. 브랜드의 에너지를 깨우는 헤즈만의 방식으로 구성된 이번 공간은, 관람객 누구나 자신만의 리듬으로 즐길 수 있는 열린 무대가 되었다.