MAYBELLINE NEW YORK SKY HIGH MASCARA KEY VISUAL & KIT
2024-06-07
MAYBELLINE NEW YORK SKY HIGH MASCARA & KEY VISUAL & KIT
Ring Ring… This is Maybelline calling from the 1915’s! Maybelline New York, a brand with a rich history spanning over 100 years, has partnered with HEAZ to craft a retro-themed concept for the immensely popular Sky High Mascara.
This collaboration extends to the creation of the key visual and PR kit. The mascara’s exceptional success owes much to Maybelline’s scientific approach to formulation and the innovative design of its brush. This product represents a fusion of cutting-edge technology and Maybelline’s legacy of delivering natural-looking, high-performance lashes. We’ve visualized this impact by employing bold typography, vibrant color accents, and visual elements that reach upwards, leveraging Maybelline’s wealth of experience in the cosmetics market, especially in elevating the lashes of countless women to new heights. Inspired by the nostalgic charm of a vintage brick cell phone, the kit and campaign visuals are adorned with soft pink hues and decorative hologram stickers. This blend of bygone aesthetics with Maybelline’s contemporary technology culminates in the refined design of this retro-themed kit.
Client. MAYBELLINE NEW YORK Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Designer. Seeun Oh, Yesol Kim Photographer. Junghun Yeom
MAYBELLINE NEW YORK
SKY HIGH MASCARA & KEY VISUAL & KIT
Ring Ring… This is Maybelline calling from the 1915’s! Maybelline New York, a brand with a rich history spanning over 100 years, has partnered with HEAZ to craft a retro-themed concept for the immensely popular Sky High Mascara. This collaboration extends to the creation of the key visual and PR kit. The mascara’s exceptional success owes much to Maybelline’s scientific approach to formulation and the innovative design of its brush. This product represents a fusion of cutting-edge technology and Maybelline’s legacy of delivering natural-looking, high-performance lashes. We’ve visualized this impact by employing bold typography, vibrant color accents, and visual elements that reach upwards, leveraging Maybelline’s wealth of experience in the cosmetics market, especially in elevating the lashes of countless women to new heights. Inspired by the nostalgic charm of a vintage brick cell phone, the kit and campaign visuals are adorned with soft pink hues and decorative hologram stickers. This blend of bygone aesthetics with Maybelline’s contemporary technology culminates in the refined design of this retro-themed kit.
Client. MAYBELLINE NEW YORK
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Seeun Oh, Yesol Kim
Photographer. Junghun Yeom