HEAZ introduces the Cicapair™ Global Mailer Kit, celebrating Dr.Jart+'s first global ambassadorship with ENHYPEN. DWe aimed to bridge the brand's lively energy with ENHYPEN's youthful image. Taking inspiration from the keyword 'music' symbolizing the K-pop group ENHYPEN, we selected the music player concept that specifically targeted GEN-Z and created a cassette tape player kit infused with Y2K vibes. We incorporated the same tone and mood as Dr.Jart+'s Cicapair™ line to ensure a cohesive brand visual identity.
Client. Dr.jart+ Year. 2024 Brand Location. South Korea Division Creative Director. Yunmi kim Designer. Hyejun Kim, Yeonju Kim, Hyejin Cho, Nakyung Oh, Sohyun Lee, Nahyeon Ko Photographer. Junghun Yeom
DR.JART+
ENHYPEN CICAPAIR™ MAILER KIT
HEAZ introduces the Cicapair™ Global Mailer Kit, celebrating Dr.Jart+'s first global ambassadorship with ENHYPEN.
DWe aimed to bridge the brand's lively energy with ENHYPEN's youthful image.
Taking inspiration from the keyword 'music' symbolizing the K-pop group ENHYPEN, we selected the music player concept that specifically targeted GEN-Z and created a cassette tape player kit infused with Y2K vibes.
We incorporated the same tone and mood as Dr.Jart+'s Cicapair™ line to ensure a cohesive brand visual identity.
Client. Dr.jart+
Year. 2024
Brand Location. South Korea
Division Creative Director. Yunmi kim
Designer. Hyejun Kim, Yeonju Kim, Hyejin Cho, Nakyung Oh, Sohyun Lee, Nahyeon Ko
Photographer. Junghun Yeom