This is the launching kit for the lifestyle, inner-beauty brand, Slow Glow’s rebranding initiative. We created a kit that embraces the essence of “My Glow Nook”, a 4-room building mirroring the concept of a haven for daily comfort – complete with a terrace and adorned with illustrations. This design underscores the product’s distinctive quality – being a companion from waking to sleeping. Opening the roof reveals a delightful surprise in the form of a special gummy-shaped gift, enhancing the unique unboxing experience and embodying Slow Glow’s relaxing and healing touch.
Client. SLOWGLOW Year. 2023 Location. South Korea Division Creative Director. Yumi Jung Art Director. Miae Kim Designer. Swan Lee, Ran Choi, Gamin Park Photographer. Junghun Yeom
SLOWGLOW
REBRANDING LAUNCHING KIT
This is the launching kit for the lifestyle, inner-beauty brand, Slow Glow’s rebranding initiative.
We created a kit that embraces the essence of “My Glow Nook”, a 4-room building mirroring the concept of a haven for daily comfort – complete with a terrace and adorned with illustrations. This design underscores the product’s distinctive quality – being a companion from waking to sleeping. Opening the roof reveals a delightful surprise in the form of a special gummy-shaped gift, enhancing the unique unboxing experience and embodying Slow Glow’s relaxing and healing touch.
Client. SLOWGLOW
Year. 2023
Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Swan Lee, Ran Choi, Gamin Park
Photographer. Junghun Yeom