This is the seeding kit for Glazm, a new product line from the contemporary vegan beauty brand, Athé. Glaze is a portmanteau of the words glaze, evoking an image of a smooth shine, and a translucent and luminous prism, symbolizing a product designed to make skin and lips radiate and glow from any angle. Reflecting the brand's commitment to vegan values, HEAZ created a unique kit that is not only functions as a reusable bag but also doubles as a fashion statement. The kit includes five lip balm sticks, two water-based cushion pacts, and a lip pencil. To infuse the GLAZM line with a playful Y2K vibe, we utilized a prominent logo, gradients, and a variety of eclectic graphic elements. Beyond the bag design, acrylic and holographic materials were employed to ensure a consistent and playful Y2K aesthetic throughout the entire kit.
Client. athé Location. South Korea Year. 2023 Creative Director. Gunae Shin Art Director. Jieun Kim Designer. Jiseul Park, Daeun Kang, Eunjin Cho Photographer. Junghun Yeom
ATHÉ GLAZM KIT
This is the seeding kit for Glazm, a new product line from the contemporary vegan beauty brand, Athé.
Glaze is a portmanteau of the words glaze, evoking an image of a smooth shine, and a translucent and luminous prism, symbolizing a product designed to make skin and lips radiate and glow from any angle.
Reflecting the brand's commitment to vegan values, HEAZ created a unique kit that is not only functions as a reusable bag but also doubles as a fashion statement.
The kit includes five lip balm sticks, two water-based cushion pacts, and a lip pencil. To infuse the GLAZM line with a playful Y2K vibe, we utilized a prominent logo, gradients, and a variety of eclectic graphic elements. Beyond the bag design, acrylic and holographic materials were employed to ensure a consistent and playful Y2K aesthetic throughout the entire kit.
Client. athé
Location. South Korea
Year. 2023
Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Jiseul Park, Daeun Kang, Eunjin Cho
Photographer. Junghun Yeom