This is the seeding kit for “Hair Fill Up”, the signature ampoule from the hair care specialist brand, La’dor. “Hair Fill Up” is a silk care product specially designed for extremely damaged hair. It is an ampoule in liquid form that transforms into a rich cream texture when mixed with water, often referred to as “Whipped Cream Treatment”. Drawing inspiration from this unique selling point (USP) of the product, we created a kit with a whipped cream cake concept. At HEAZ, we took advantage of the unique container shape, reminiscent of candles, and placed one “candle” on top of the cake. To bring the fluffy whipped cream to life in intricate detail, we utilized embossing techniques and layered paper. Additionally, the cake’s upper layer can be worn as a crown, adding both practicality and collectible appeal.
Client. Lador Year. 2023 Location. South Korea Division Creative Director. Yumi Jung Art Director. Saerom Lee Designer. Hyemin Jo, Yeaji Jeong Photographer. Junghun Yeom
Lador
Perfect Hair Fill Up Kit
This is the seeding kit for “Hair Fill Up”, the signature ampoule from the hair care specialist brand, La’dor.
“Hair Fill Up” is a silk care product specially designed for extremely damaged hair. It is an ampoule in liquid form that transforms into a rich cream texture when mixed with water, often referred to as “Whipped Cream Treatment”. Drawing inspiration from this unique selling point (USP) of the product, we created a kit with a whipped cream cake concept.
At HEAZ, we took advantage of the unique container shape, reminiscent of candles, and placed one “candle” on top of the cake. To bring the fluffy whipped cream to life in intricate detail, we utilized embossing techniques and layered paper. Additionally, the cake’s upper layer can be worn as a crown, adding both practicality and collectible appeal.
Client. Lador
Year. 2023
Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Saerom Lee
Designer. Hyemin Jo, Yeaji Jeong
Photographer. Junghun Yeom