Turning Gravity Into Forward Motion. Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level. The unboxing experience itself is a visual representation of forward movement, with motion of the vibrant fluorescent colors becoming evident as soon as you begin to open the sleeve. This fluorescent box is unique in the sense that it seems to illuminate with even the slightest bit of light. Notably, this kit can be adapted to various shoe sizes
Client. adidas Years. 2023 Brand Location. South Korea Division Creative Director. Sungyoon Kim Designer. Seeun Oh, Yesol Kim Photographer. Junghun Yeom
adidas switch fwd kit
Turning Gravity Into Forward Motion.
Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level.
The unboxing experience itself is a visual representation of forward movement, with motion of the vibrant fluorescent colors becoming evident as soon as you begin to open the sleeve. This fluorescent box is unique in the sense that it seems to illuminate with even the slightest bit of light. Notably, this kit can be adapted to various shoe sizes
Client. adidas
Years. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Seeun Oh, Yesol Kim
Photographer. Junghun Yeom