미의 영역을 넘어 환경에 대한 책임을 다하는 뷰티 브랜드, 아베다의 신제품 스칼프 솔루션 시딩 키트 & 편집물입니다. 브랜드가 지향하는 지속가능한 가치를 반영하여, 다회용으로 사용이 가능한 네트백 및 수건 등의 굿즈를 제품 4종과 함께 구성했습니다. 키트 디자인 또한 코팅과 후가공을 최소한으로 줄이는 동시에 제품의 컬러감과 성분이 돋보일 수 있도록 제작했습니다. 아베다 살롱과 매장에서 만나볼 수 있는 편집물들은 두피 생물학 전문가의 연구로 증명된 스칼프 솔루션의 제품성을 돋보이게 함과 동시에 깔끔한 무드를 유지하고 가독성을 높이는 데 중점을 두었습니다.
This is the new ‘Scalp Solution’ seeding kit & print materials for a beauty brand AVEDA, who is caring for the environment beyond the beauty. Reflecting the sustainability that the brand aims for, we have organized reusable goods such as net bags and towels along with four products. The kit design was also designed to minimize coating and post-process while highlighting the color and ingredients of the product. The print materials available at AVEDA salons and stores focused on maintaining a clean mood and better readability while highlighting the quality of’ Scalp Solution’, which has been proven by scalp biology experts. This is the new ‘Scalp Solution’ seeding kit & print materials for a beauty brand AVEDA, who is caring for the environment beyond the beauty. Reflecting the sustainability that the brand aims for, we have organized reusable goods such as net bags and towels along with four products. The kit design was also designed to minimize coating and post-process while highlighting the color and ingredients of the product. The print materials available at AVEDA salons and stores focused on maintaining a clean mood and better readability while highlighting the quality of’ Scalp Solution’, which has been proven by scalp biology experts.
Client_AVEDA Year_2022 Art Diretor_Saerom Lee Designer_Hyemin Jo, Yeaji jung Photographer_Junghun Yeom
아베다 스칼프 솔루션 키트 & 편집물
AVEDA SCALP SOLUTIONS KIT & OTHERS
미의 영역을 넘어 환경에 대한 책임을 다하는 뷰티 브랜드, 아베다의 신제품 스칼프 솔루션 시딩 키트 & 편집물입니다. 브랜드가 지향하는 지속가능한 가치를 반영하여, 다회용으로 사용이 가능한 네트백 및 수건 등의 굿즈를 제품 4종과 함께 구성했습니다. 키트 디자인 또한 코팅과 후가공을 최소한으로 줄이는 동시에 제품의 컬러감과 성분이 돋보일 수 있도록 제작했습니다.
아베다 살롱과 매장에서 만나볼 수 있는 편집물들은 두피 생물학 전문가의 연구로 증명된 스칼프 솔루션의 제품성을 돋보이게 함과 동시에 깔끔한 무드를 유지하고 가독성을 높이는 데 중점을 두었습니다.
This is the new ‘Scalp Solution’ seeding kit & print materials for a beauty brand AVEDA, who is caring for the environment beyond the beauty.
Reflecting the sustainability that the brand aims for, we have organized reusable goods such as net bags and towels along with four products. The kit design was also designed to minimize coating and post-process while highlighting the color and ingredients of the product. The print materials available at AVEDA salons and stores focused on maintaining a clean mood and better readability while highlighting the quality of’ Scalp Solution’, which has been proven by scalp biology experts. This is the new ‘Scalp Solution’ seeding kit & print materials for a beauty brand AVEDA, who is caring for the environment beyond the beauty. Reflecting the sustainability that the brand aims for, we have organized reusable goods such as net bags and towels along with four products. The kit design was also designed to minimize coating and post-process while highlighting the color and ingredients of the product. The print materials available at AVEDA salons and stores focused on maintaining a clean mood and better readability while highlighting the quality of’ Scalp Solution’, which has been proven by scalp biology experts.
Client_AVEDA
Year_2022
Art Diretor_Saerom Lee
Designer_Hyemin Jo, Yeaji jung
Photographer_Junghun Yeom