XI, THE PREMIUM APARTMENT BRAND OF GS E&C, DEVELOPED ITS SIGNATURE FRAGRANCE ‘SOUFFLE.’ HEAZ DESIGNED THE LOGO FOR THE SIGNATURE FRAGRANCE AND CREATED THE VIP ROOM DIFFUSER KIT FOR RESIDENTS. THE MINIMALIST EXTERIOR DESIGN, USING XI’S BRAND COLORS, ADDS A REFINED LOOK AND CLEARLY COMMUNICATES THE BRAND IDENTITY. TO VISUALLY EXPRESS THE SOFT AND DEEP WOODY SCENT OF SOUFFLE, A MISTY FOREST WAS RENDERED THROUGH HALFTONE GRAPHICS, AND TRACING PAPER WAS APPLIED TO THE COVER TO CREATE A DELICATE MOOD. THE VIP ROOM DIFFUSER KIT CONVEYS THE EXCITEMENT OF MOVING IN, WHILE REFLECTING THE PREMIUM LIFESTYLE THAT XI REPRESENTS.
CLIENT. GS XI YEAR. 2025 CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. CHAELIN YOO, TAEWOONG YOON, YESOL KIM, YENA KIM PHOTOGRAPHER. JUNGHUN YEOM
GS XI
VIP ROOM DIFFUSER KIT
XI, THE PREMIUM APARTMENT BRAND OF GS E&C, DEVELOPED ITS SIGNATURE FRAGRANCE ‘SOUFFLE.’ HEAZ DESIGNED THE LOGO FOR THE SIGNATURE FRAGRANCE AND CREATED THE VIP ROOM DIFFUSER KIT FOR RESIDENTS. THE MINIMALIST EXTERIOR DESIGN, USING XI’S BRAND COLORS, ADDS A REFINED LOOK AND CLEARLY COMMUNICATES THE BRAND IDENTITY. TO VISUALLY EXPRESS THE SOFT AND DEEP WOODY SCENT OF SOUFFLE, A MISTY FOREST WAS RENDERED THROUGH HALFTONE GRAPHICS, AND TRACING PAPER WAS APPLIED TO THE COVER TO CREATE A DELICATE MOOD. THE VIP ROOM DIFFUSER KIT CONVEYS THE EXCITEMENT OF MOVING IN, WHILE REFLECTING THE PREMIUM LIFESTYLE THAT XI REPRESENTS.
CLIENT. GS XI
YEAR. 2025
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. CHAELIN YOO, TAEWOONG YOON, YESOL KIM, YENA KIM
PHOTOGRAPHER. JUNGHUN YEOM