THIS SEEDING KIT WAS CREATED TO PROMOTE THE COLLABORATION BETWEEN INNISFREE AND TWEETY, AS WELL AS THE POP-UP STORE FOR THE VITAMIN C LINE. THE CONCEPT, “DON’T WORRY, BE BRIGHT!”, BEGINS WITH THE IDEA THAT TWEETY INTRODUCES THE BRIGHTENING EFFECTS OF VITAMIN C, WHICH VISIBLY IMPROVES SKIN TONE IN JUST SEVEN DAYS. WE NATURALLY TRANSLATED THE PRODUCT BENEFITS AND CHARACTER STORYTELLING INTO THE MOTIF OF ‘TWEETY’S VANITY TABLE.’ THE EXTERIOR OF THE KIT MIMICS AN ACTUAL DOOR, COMPLETE WITH A WELCOME SIGN, CREATING THE IMPRESSION OF BEING INVITED INTO TWEETY’S ROOM. UPON OPENING THE DOOR, THE INTERIOR REVEALS A VANITY-INSPIRED STRUCTURE, FEATURING A MIRROR AND DRAWERS THAT NEATLY PRESENT THE PRODUCTS AND CURATED GOODIES. IN PARTICULAR, THE TOP MIRROR IS DESIGNED TO ENCOURAGE USERS TO TAKE A SELFIE DURING THE UNBOXING EXPERIENCE, SERVING AS AN INTERACTIVE TOUCHPOINT THAT ORGANICALLY SUPPORTS BOTH POP-UP STORE ENGAGEMENT AND SOCIAL MEDIA AMPLIFICATION.
CLIENT. INNISFREE YEAR. 2025 CREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO PHOTOGRAPHER. JUNGHUN YEOM
INNISFREE
VITAMIN C X TWEETY EDITION KIT
THIS SEEDING KIT WAS CREATED TO PROMOTE THE COLLABORATION BETWEEN INNISFREE AND TWEETY, AS WELL AS THE POP-UP STORE FOR THE VITAMIN C LINE. THE CONCEPT, “DON’T WORRY, BE BRIGHT!”, BEGINS WITH THE IDEA THAT TWEETY INTRODUCES THE BRIGHTENING EFFECTS OF VITAMIN C, WHICH VISIBLY IMPROVES SKIN TONE IN JUST SEVEN DAYS. WE NATURALLY TRANSLATED THE PRODUCT BENEFITS AND CHARACTER STORYTELLING INTO THE MOTIF OF ‘TWEETY’S VANITY TABLE.’ THE EXTERIOR OF THE KIT MIMICS AN ACTUAL DOOR, COMPLETE WITH A WELCOME SIGN, CREATING THE IMPRESSION OF BEING INVITED INTO TWEETY’S ROOM. UPON OPENING THE DOOR, THE INTERIOR REVEALS A VANITY-INSPIRED STRUCTURE, FEATURING A MIRROR AND DRAWERS THAT NEATLY PRESENT THE PRODUCTS AND CURATED GOODIES. IN PARTICULAR, THE TOP MIRROR IS DESIGNED TO ENCOURAGE USERS TO TAKE A SELFIE DURING THE UNBOXING EXPERIENCE, SERVING AS AN INTERACTIVE TOUCHPOINT THAT ORGANICALLY SUPPORTS BOTH POP-UP STORE ENGAGEMENT AND SOCIAL MEDIA AMPLIFICATION.
CLIENT. INNISFREE
YEAR. 2025
CREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO
PHOTOGRAPHER. JUNGHUN YEOM