THIS GLOBAL PRESS KIT WAS CREATED TO INTRODUCE DR.G’S NEW V BOOSTER SERUM LINE, FEATURING FOUR HIGH-PERFORMANCE FORMULAS FROM KOREA’S NO.1 DERMA-COSMETIC BRAND. INSPIRED BY THE SLOGAN “FULLY RECHARGE YOUR SKIN,” THE KIT VISUALIZES A BATTERY-CHARGING CONCEPT TO EXPRESS THE IDEA OF RESTORING ESSENTIAL SKIN ENERGY. HEAZ INTERPRETED THE LINE AS A SKIN-ENERGY BOOSTER, HIGHLIGHTING DR.G’S PROPRIETARY INGREDIENTS AND FUNCTIONAL BENEFITS. A SUBTLE METALLIC TEXTURE ENHANCES THE BATTERY MOTIF, WHILE A DROPPER-INSPIRED (+) ELECTRODE DETAIL BRINGS A CLEAN YET DYNAMIC TOUCH TO THE DESIGN.
CLIENT. DR.G YEAR. 2025 DIVISION CREATIVE DIRECTOR. KYOUNGSOO NA ART DIRECTOR. JINSUNG YANG DESIGNER. KUNWOO KIM, SHINYOUNG LEE, HYEONHA JO, YUNGYU LEE PHOTOGRAPHER. JUNGHUN YEOM
DR.G
V-BOOSTER PRESS KIT
THIS GLOBAL PRESS KIT WAS CREATED TO INTRODUCE DR.G’S NEW V BOOSTER SERUM LINE, FEATURING FOUR HIGH-PERFORMANCE FORMULAS FROM KOREA’S NO.1 DERMA-COSMETIC BRAND. INSPIRED BY THE SLOGAN “FULLY RECHARGE YOUR SKIN,” THE KIT VISUALIZES A BATTERY-CHARGING CONCEPT TO EXPRESS THE IDEA OF RESTORING ESSENTIAL SKIN ENERGY. HEAZ INTERPRETED THE LINE AS A SKIN-ENERGY BOOSTER, HIGHLIGHTING DR.G’S PROPRIETARY INGREDIENTS AND FUNCTIONAL BENEFITS. A SUBTLE METALLIC TEXTURE ENHANCES THE BATTERY MOTIF, WHILE A DROPPER-INSPIRED (+) ELECTRODE DETAIL BRINGS A CLEAN YET DYNAMIC TOUCH TO THE DESIGN.
CLIENT. DR.G
YEAR. 2025
DIVISION CREATIVE DIRECTOR. KYOUNGSOO NA
ART DIRECTOR. JINSUNG YANG
DESIGNER. KUNWOO KIM, SHINYOUNG LEE, HYEONHA JO, YUNGYU LEE
PHOTOGRAPHER. JUNGHUN YEOM