THIS SEEDING KIT WAS CREATED FOR COLORGRAM’S GLOBAL VALENTINE’S DAY CAMPAIGN. HEAZ REINTERPRETED COLORGRAM’S KITSCHY AND LOVABLE MOOD THROUGH THE LENS OF VALENTINE’S DAY SWEETNESS, TRANSFORMING IT INTO A “VINTAGE THREE-TIER CAKE” CONCEPT. THE THREE-TIER STRUCTURE WAS ENGINEERED TO HOLD A LARGE VOLUME OF PRODUCTS SECURELY, WITH TWO INNER TRAYS ENSURING THAT NEARLY 40 SKUS STAY ORGANIZED AND NEATLY DISPLAYED. RIBBON WRAPPING REMINISCENT OF CLASSIC CAKE PACKAGING AND A POP-UP TOPPER DETAIL INSPIRED BY VINTAGE CAKE DÉCOR STRENGTHEN THE CONCEPT AND DELIVER A PHOTOGENIC UNBOXING MOMENT. TO COMPLETE THE EXPERIENCE, HEAZ ALSO DESIGNED A VINTAGE-STYLE LEAFLET ALIGNED WITH THE KIT’S TONE AND MOOD, ALLOWING PRODUCT INFORMATION TO BE CONVEYED IN A CHARMING AND VISUALLY ENGAGING WAY.
CLIENT. COLORGRAM YEAR. 2025 CREATIVE DIRECTOR. JEONGHEE KWON ART DIRECTOR. SEOJUNG LEE DESIGNER. MINJI KANG, JIWON KIM, SANGHYUN SHIN PHOTOGRAPHER. JUNGHUN YEOM
COLORGRAM
GLOBAL VALENTINE’S DAY SEEDING KIT
THIS SEEDING KIT WAS CREATED FOR COLORGRAM’S GLOBAL VALENTINE’S DAY CAMPAIGN. HEAZ REINTERPRETED COLORGRAM’S KITSCHY AND LOVABLE MOOD THROUGH THE LENS OF VALENTINE’S DAY SWEETNESS, TRANSFORMING IT INTO A “VINTAGE THREE-TIER CAKE” CONCEPT. THE THREE-TIER STRUCTURE WAS ENGINEERED TO HOLD A LARGE VOLUME OF PRODUCTS SECURELY, WITH TWO INNER TRAYS ENSURING THAT NEARLY 40 SKUS STAY ORGANIZED AND NEATLY DISPLAYED. RIBBON WRAPPING REMINISCENT OF CLASSIC CAKE PACKAGING AND A POP-UP TOPPER DETAIL INSPIRED BY VINTAGE CAKE DÉCOR STRENGTHEN THE CONCEPT AND DELIVER A PHOTOGENIC UNBOXING MOMENT. TO COMPLETE THE EXPERIENCE, HEAZ ALSO DESIGNED A VINTAGE-STYLE LEAFLET ALIGNED WITH THE KIT’S TONE AND MOOD, ALLOWING PRODUCT INFORMATION TO BE CONVEYED IN A CHARMING AND VISUALLY ENGAGING WAY.
CLIENT. COLORGRAM
YEAR. 2025
CREATIVE DIRECTOR. JEONGHEE KWON
ART DIRECTOR. SEOJUNG LEE
DESIGNER. MINJI KANG, JIWON KIM, SANGHYUN SHIN
PHOTOGRAPHER. JUNGHUN YEOM