HEAZ DESIGNED A PR KIT TO PROMOTE THE NEWLY LAUNCHED KIDS LINE FROM GOONGBE, A SKINCARE BRAND DEDICATED TO PROTECTING AND NURTURING THE DELICATE AND SENSITIVE SKIN OF YOUNG CHILDREN. TO VISUALLY EMBODY THE BRAND’S CORE MESSAGE—“TIMELESS WISDOM FROM THE ROYAL COURT MEETS MODERN CARE”—THE DESIGN DRAWS INSPIRATION FROM TRADITIONAL KOREAN PALACE IMAGERY, REINTERPRETED THROUGH A MODERN LENS. THE MAIN MOTIF FEATURES DYNAMIC POP-UP ELEMENTS THAT CREATE A MEMORABLE UNBOXING EXPERIENCE. A SOOTHING PALETTE OF SKY BLUES AND DEEP COOL TONES WAS SELECTED TO EVOKE FEELINGS OF GENTLENESS AND CLEANLINESS, WHILE A GLOSSY SILK COATING ADDS A REFINED AND POLISHED FINISH. THE DENSE AND STRUCTURED GRAPHIC COMPOSITION FURTHER REINFORCES A SENSE OF TRUST AND RELIABILITY, ESSENTIAL FOR A BRAND COMMITTED TO THE WELL-BEING OF CHILDREN.
GOONGBE
KIDS LINE PR KIT
HEAZ DESIGNED A PR KIT TO PROMOTE THE NEWLY LAUNCHED KIDS LINE FROM GOONGBE, A SKINCARE BRAND DEDICATED TO PROTECTING AND NURTURING THE DELICATE AND SENSITIVE SKIN OF YOUNG CHILDREN. TO VISUALLY EMBODY THE BRAND’S CORE MESSAGE—“TIMELESS WISDOM FROM THE ROYAL COURT MEETS MODERN CARE”—THE DESIGN DRAWS INSPIRATION FROM TRADITIONAL KOREAN PALACE IMAGERY, REINTERPRETED THROUGH A MODERN LENS. THE MAIN MOTIF FEATURES DYNAMIC POP-UP ELEMENTS THAT CREATE A MEMORABLE UNBOXING EXPERIENCE. A SOOTHING PALETTE OF SKY BLUES AND DEEP COOL TONES WAS SELECTED TO EVOKE FEELINGS OF GENTLENESS AND CLEANLINESS, WHILE A GLOSSY SILK COATING ADDS A REFINED AND POLISHED FINISH. THE DENSE AND STRUCTURED GRAPHIC COMPOSITION FURTHER REINFORCES A SENSE OF TRUST AND RELIABILITY, ESSENTIAL FOR A BRAND COMMITTED TO THE WELL-BEING OF CHILDREN.
CLIENT. GOONGBE
YEAR. 2024
DIVISION CREATIVE DIRECTOR. SUNGYOON KIM
ART DIRECTOR. SUNA JUNG
DESIGNER. SEUNGHEE HWANG, SEEUN OH
PHOTOGRAPHER. JUNGHUN YEOM