TO CELEBRATE THE LAUNCH OF 3CE’S FIRST MEETING CUSHION, HEAZ DEVELOPED A DIARY KIT PROJECT THAT REIMAGINES THE FIRST ENCOUNTER WITH THE PRODUCT IN A CREATIVE AND PERSONALIZED WAY. INSPIRED BY THE CLASSIC 6-RING BINDER, THE KIT ALLOWS CONSUMERS TO CUSTOMIZE AND DECORATE THEIR DIARIES, OFFERING A UNIQUE AND INTERACTIVE EXPERIENCE. THE PVC MATERIAL AND TRACING PAPER WERE CAREFULLY CHOSEN TO HIGHLIGHT THE CUSHION’S SMOOTH SKIN-LIKE TEXTURE AND ITS SELF-CORRECTING FEATURES. ADDITIONALLY, THE PINK FOIL STAMPING WAS APPLIED TO EMPHASIZE THE LAUNCH DATE, CREATING A STRIKING VISUAL IMPACT. SILVER ACCENTS AND FOIL STICKERS ELEVATE THE LUXURIOUS FEEL, WHILE INFLUENCERS WERE ENCOURAGED TO PERSONALIZE THEIR DIARIES WITH THE STICKERS AND SHARE THEIR CREATIONS —ORGANICALLY AMPLIFYING PRODUCT EXPOSURE.
CLIENT. 3CE YEAR. 2025 BCREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. DAEUN KANG, GWANGHWI BAE, EUNJIN CHO PHOTOGRAPHER. JUNGHUN YEOM
3CE
FITTING MESH CUSHION DIARY KIT
TO CELEBRATE THE LAUNCH OF 3CE’S FIRST MEETING CUSHION, HEAZ DEVELOPED A DIARY KIT PROJECT THAT REIMAGINES THE FIRST ENCOUNTER WITH THE PRODUCT IN A CREATIVE AND PERSONALIZED WAY. INSPIRED BY THE CLASSIC 6-RING BINDER, THE KIT ALLOWS CONSUMERS TO CUSTOMIZE AND DECORATE THEIR DIARIES, OFFERING A UNIQUE AND INTERACTIVE EXPERIENCE. THE PVC MATERIAL AND TRACING PAPER WERE CAREFULLY CHOSEN TO HIGHLIGHT THE CUSHION’S SMOOTH SKIN-LIKE TEXTURE AND ITS SELF-CORRECTING FEATURES. ADDITIONALLY, THE PINK FOIL STAMPING WAS APPLIED TO EMPHASIZE THE LAUNCH DATE, CREATING A STRIKING VISUAL IMPACT. SILVER ACCENTS AND FOIL STICKERS ELEVATE THE LUXURIOUS FEEL, WHILE INFLUENCERS WERE ENCOURAGED TO PERSONALIZE THEIR DIARIES WITH THE STICKERS AND SHARE THEIR CREATIONS —ORGANICALLY AMPLIFYING PRODUCT EXPOSURE.
CLIENT. 3CE
YEAR. 2025
BCREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. DAEUN KANG, GWANGHWI BAE, EUNJIN CHO
PHOTOGRAPHER. JUNGHUN YEOM