This seeding kit celebrates the opening of Kodak Apparel's flagship store, a style-wear brand that encapsulates Kodak's enduring heritage. Named “The Kodak Corner Shop”, the location offers an immersive experience featuring not only apparel, but Kodak's rich film archives, merchandise, and captivating storytelling content. Drawing inspiration from Kodak's iconic camera, we designed the kit to serve as both a product container and a functional projector. It includes a slide mount for film photos and a flashlight, enabling users to showcase their own films on the beam projector, creating a truly bespoke experience. Additionally, the leaflet, designed in the image of a Polaroid, enhances the kit's versatility by allowing users to tear off frames for individual use.
Client. KODAK APPAREL Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang, Myeongji Ko Contributor. Seunghee Hwang Photographer. Junghun Yeom
KODAK APPAREL
FLAGSHIP STORE KIT
This seeding kit celebrates the opening of Kodak Apparel's flagship store, a style-wear brand that encapsulates Kodak's enduring heritage. Named “The Kodak Corner Shop”, the location offers an immersive experience featuring not only apparel, but Kodak's rich film archives, merchandise, and captivating storytelling content. Drawing inspiration from Kodak's iconic camera, we designed the kit to serve as both a product container and a functional projector. It includes a slide mount for film photos and a flashlight, enabling users to showcase their own films on the beam projector, creating a truly bespoke experience. Additionally, the leaflet, designed in the image of a Polaroid, enhances the kit's versatility by allowing users to tear off frames for individual use.
Client. KODAK APPAREL
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang, Myeongji Ko
Contributor. Seunghee Hwang
Photographer. Junghun Yeom