N LINE WITH THE LAUNCH OF APOTHE’S NEW PRODUCT LINEUP, HEAZ CREATED THE BRAND’S 2025 CATALOG FOR THE DERMA-COSMETIC BRAND.
WITH A BOLD METALLIC COVER, DYNAMIC TYPOGRAPHY, AND REFINED COLOR HIGHLIGHTS LAYERED OVER A TRENDY, DESIGN-FORWARD LAYOUT, THE CATALOG VISUALLY EXPRESSES THE BRAND’S VITALITY AND EXPERTISE.
EACH SECTION ENHANCES CLARITY AND ENGAGEMENT THROUGH THOUGHTFUL SHIFTS IN STRUCTURE BY CATEGORY AND RHYTHMIC EDITORIAL FLOW.
INSPIRED BY THE THEMES OF “LABORATORY,” “PURITY,” AND “REFINEMENT,” THE CATALOG CAPTURES APOTHE’S SIGNATURE POLISHED AESTHETIC.
CLIENT. APOTHE CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. SUNKYUNG LEE PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE
APOTHE
BRAND CATALOG
N LINE WITH THE LAUNCH OF APOTHE’S NEW PRODUCT LINEUP, HEAZ CREATED THE BRAND’S 2025 CATALOG FOR THE DERMA-COSMETIC BRAND. WITH A BOLD METALLIC COVER, DYNAMIC TYPOGRAPHY, AND REFINED COLOR HIGHLIGHTS LAYERED OVER A TRENDY, DESIGN-FORWARD LAYOUT, THE CATALOG VISUALLY EXPRESSES THE BRAND’S VITALITY AND EXPERTISE. EACH SECTION ENHANCES CLARITY AND ENGAGEMENT THROUGH THOUGHTFUL SHIFTS IN STRUCTURE BY CATEGORY AND RHYTHMIC EDITORIAL FLOW. INSPIRED BY THE THEMES OF “LABORATORY,” “PURITY,” AND “REFINEMENT,” THE CATALOG CAPTURES APOTHE’S SIGNATURE POLISHED AESTHETIC.
CLIENT. APOTHE
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. SUNKYUNG LEE
PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE