DESIGNED FOR G-STAR, THE GAMING FESTIVAL HELD AT BEXCO IN BUSAN, HEAZ'S VIP KIT TAKES INSPIRATION FROM IN-GAME INVENTORIES AND THE CONTAINER BOXES OF BUSAN PORT. THE KIT FEATURES A METALLIC TEXTURE AND A STRIKING BLUE COLOR, WITH A STRUCTURED DESIGN THAT ALLOWS MERCHANDISE TO BE NEATLY STACKED. GRAPHIC DETAILS OF CONTAINER BOXES ON THE KIT FURTHER REPRESNET BUSAN PORT’S IDENTITY AS A MAJOR LOGISTICS HUB. BY CREATIVELY BRIDGING THE EXPLORATORY NATURE OF GAMING WITH REALITY, THE DESIGN IS CENTERED AROUND THE KEYWORDS #CONTAINER, #INVENTORY, AND #VIP.
CLIENT. SOOP Year. 2024 CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. CHAELIN YOO, MYEONGJI KO, YESOL KIM, YUJIN LEE PHOTOGRAPHER. JUNGHUN YEOM
SOOP
G-STAR VIP KIT
DESIGNED FOR G-STAR, THE GAMING FESTIVAL HELD AT BEXCO IN BUSAN, HEAZ'S VIP KIT TAKES INSPIRATION FROM IN-GAME INVENTORIES AND THE CONTAINER BOXES OF BUSAN PORT. THE KIT FEATURES A METALLIC TEXTURE AND A STRIKING BLUE COLOR, WITH A STRUCTURED DESIGN THAT ALLOWS MERCHANDISE TO BE NEATLY STACKED. GRAPHIC DETAILS OF CONTAINER BOXES ON THE KIT FURTHER REPRESNET BUSAN PORT’S IDENTITY AS A MAJOR LOGISTICS HUB. BY CREATIVELY BRIDGING THE EXPLORATORY NATURE OF GAMING WITH REALITY, THE DESIGN IS CENTERED AROUND THE KEYWORDS #CONTAINER, #INVENTORY, AND #VIP.
CLIENT. SOOP
Year. 2024
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. CHAELIN YOO, MYEONGJI KO, YESOL KIM, YUJIN LEE
PHOTOGRAPHER. JUNGHUN YEOM