HEAZ DESIGNED THE SEEDING KIT TO PROMOTE THE LAUNCH OF CG TONING SERUM AND ER FIRMING SERUM, THE LATEST PRODUCTS FROM THE CUSTOMIZED SKINCARE BRAND, ILSO. CG TONING SERUM IS FOR DAY CARE, CONTAINING GLUTATHIONE AS A MAIN INGREDIENT, WHILE ER FIRMING SERUM IS FOR NIGHT CARE, CONTAINING RETINOL AS A MAIN INGREDIENT. THESE TWO SERUMS OFFER THE PERFECT RHYTHM FOR AN IDEAL SKINCARE ROUTINE.
TO EMPHASIZE THE MAIN FEATURES OF THE SERUMS, HEAZ DREW INSPIRATION FROM THE CONTRAST BETWEEN ‘DAY AND NIGHT’ AND VISUALIZED IT THROUGH THE CONCEPT OF A CLOCK, COMPLETE WITH A TICKING SECOND HAND. THE KIT'S EXTERIOR FEATURES THE BRAND'S SIGNATURE MINIMALIST COLOR PALETTE, WHILE THE INTERIOR SURPRISES WITH A LIGHTING EFFECT.
THIS SEEDING KIT SEAMLESSLY INTEGRATES THE BRAND’S IDENTITY WITH THE UNIQUE FEATURES OF THE PRODUCTS, DELIVERING AN ENGAGING AND IMMERSIVE EXPERIENCE.
ILSO
DAY AND NIGHT SEEDING KIT
HEAZ DESIGNED THE SEEDING KIT TO PROMOTE THE LAUNCH OF CG TONING SERUM AND ER FIRMING SERUM, THE LATEST PRODUCTS FROM THE CUSTOMIZED SKINCARE BRAND, ILSO. CG TONING SERUM IS FOR DAY CARE, CONTAINING GLUTATHIONE AS A MAIN INGREDIENT, WHILE ER FIRMING SERUM IS FOR NIGHT CARE, CONTAINING RETINOL AS A MAIN INGREDIENT. THESE TWO SERUMS OFFER THE PERFECT RHYTHM FOR AN IDEAL SKINCARE ROUTINE. TO EMPHASIZE THE MAIN FEATURES OF THE SERUMS, HEAZ DREW INSPIRATION FROM THE CONTRAST BETWEEN ‘DAY AND NIGHT’ AND VISUALIZED IT THROUGH THE CONCEPT OF A CLOCK, COMPLETE WITH A TICKING SECOND HAND. THE KIT'S EXTERIOR FEATURES THE BRAND'S SIGNATURE MINIMALIST COLOR PALETTE, WHILE THE INTERIOR SURPRISES WITH A LIGHTING EFFECT. THIS SEEDING KIT SEAMLESSLY INTEGRATES THE BRAND’S IDENTITY WITH THE UNIQUE FEATURES OF THE PRODUCTS, DELIVERING AN ENGAGING AND IMMERSIVE EXPERIENCE.
CLIENT. ILSO
YEAR. 2024
DIVISION CREATIVE DIRECTOR. YUMI JUNG
DESIGNER. GAMIN PARK, YEAJI JEONG, SUYEON JEON, MYORIM JEONG
PHOTOGRAPHER. JUNGHUN YEOM