To launch Kiehl’s Calendula skin-soothing & stabilizing emulsion, HEAZ created a seeding kit built around the idea of a scrapbook to convey the “Skin soothing recipe”. By incorporating tape, stickers, and graffiti, HEAZ successfully captured the full essence of Kiehl’s brand identity. To achieve a genuine scrapbook vibe of the kit, HEAZ designed the scrapbook separately from the product box and included stickers for customizing. Detailed touch-ups, such as a leaflet and a skin condition checklist, further enhanced the product’s features and mood, making Kiehl’s Calendula seeding kit even more impactful.
Client. KIEHL'S Year. 2024 Brand Location. South Korea Division Creative Director. Yunmi Kim Art Director. Yelee Huh Designer. Hyejun Kim, Yeonju Kim, Sohyun Lee, Nahyeon Ko, Nakyung Oh, Jinhui Park Photographer. Junghun Yeom
KIEHL'S
CALENDULA SEEDING KIT
To launch Kiehl’s Calendula skin-soothing & stabilizing emulsion, HEAZ created a seeding kit built around the idea of a scrapbook to convey the “Skin soothing recipe”. By incorporating tape, stickers, and graffiti, HEAZ successfully captured the full essence of Kiehl’s brand identity. To achieve a genuine scrapbook vibe of the kit, HEAZ designed the scrapbook separately from the product box and included stickers for customizing. Detailed touch-ups, such as a leaflet and a skin condition checklist, further enhanced the product’s features and mood, making Kiehl’s Calendula seeding kit even more impactful.
Client. KIEHL'S
Year. 2024
Brand Location. South Korea
Division Creative Director. Yunmi Kim
Art Director. Yelee Huh
Designer. Hyejun Kim, Yeonju Kim, Sohyun Lee, Nahyeon Ko, Nakyung Oh, Jinhui Park
Photographer. Junghun Yeom