A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations. This advent calendar also features a no-frills design. The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.
Client. Beauty of Joseon Year. 2022 Brand Location. South Korea Division Creative Director. Gunae Shin Art Director. Jieun Kim Designer. Jiseul Park, Daeun Kang, Eunjin Cho Photographer. Junghun Yeom
We adhere to the beauty philosophy of the Joseon Dynasty and propose oriental medicine skin care that is perict for your skin.
BEAUTY OF JOSEON
ADVENT CALENDER
A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations. This advent calendar also features a no-frills design. The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.
Client. Beauty of Joseon
Year. 2022
Brand Location. South Korea
Division Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Jiseul Park, Daeun Kang, Eunjin Cho
Photographer. Junghun Yeom
We adhere to the beauty philosophy of the Joseon Dynasty and propose
oriental medicine skin care that is perict for your skin.