JO MALONE LONDON KAKAO GIFT EXCLUSIVE PACKAGE KWANGHO LEE COLLECTION
2024-08-14
JO MALONE LONDON KAKAO GIFT EXCLUSIVE PACKAGE KWANGHO LEE COLLECTION
HEAZ designed the Kakao Gift exclusive packaging for the Jo Malone London X Kwangho Lee collaboration, featuring the artist based in Korea. This project uniquely combines Jo Malone's scent layering with Kwangho Lee's traditional Korean cloisonné techniques, creating an exceptional experience that seamlessly blends luxury and art. Our vision for this collaboration was to design a packaging experience that harmonizes Jo Malone’s refined aesthetic with Kwangho Lee’s intricate artwork, ‘Dissolve 20-24 #1’. The result is a visually captivating and emotionally resonant design that perfectly embodies these two unique styles. The bespoke packaging features an unfolding box structure designed to fully showcase the artwork. The keyring, another highlight of this collaboration, incorporates materials that evoke the artwork, such as gemstone beads, bringing an element of tactile luxury to the piece. Rose gold foil finishes on the logo add a touch of elegance, perfectly complementing his signature cloisonné techniques. We have also ensured that the packaging is practical, with easy-to-store boxes. This thoughtful design approach not only enhances the aesthetic appeal but also ensures a delightful and memorable unboxing experience.
Client. Jo Malone London Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang, Myeongji Ko Photographer. Junghun Yeom
JO MALONE LONDON
KAKAO GIFT EXCLUSIVE PACKAGE KWANGHO LEE COLLECTION
HEAZ designed the Kakao Gift exclusive packaging for the Jo Malone London X Kwangho Lee collaboration, featuring the artist based in Korea. This project uniquely combines Jo Malone's scent layering with Kwangho Lee's traditional Korean cloisonné techniques, creating an exceptional experience that seamlessly blends luxury and art. Our vision for this collaboration was to design a packaging experience that harmonizes Jo Malone’s refined aesthetic with Kwangho Lee’s intricate artwork, ‘Dissolve 20-24 #1’. The result is a visually captivating and emotionally resonant design that perfectly embodies these two unique styles. The bespoke packaging features an unfolding box structure designed to fully showcase the artwork. The keyring, another highlight of this collaboration, incorporates materials that evoke the artwork, such as gemstone beads, bringing an element of tactile luxury to the piece. Rose gold foil finishes on the logo add a touch of elegance, perfectly complementing his signature cloisonné techniques. We have also ensured that the packaging is practical, with easy-to-store boxes. This thoughtful design approach not only enhances the aesthetic appeal but also ensures a delightful and memorable unboxing experience.
Client. Jo Malone London
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang, Myeongji Ko
Photographer. Junghun Yeom