Introducing the 3CE Daldaguri Edition PR Kit, a delightful collection for Valentine’s Day designed to capture the sweetness and the adorable charm of cotton candy. We envisioned a PR kit that would instantly transport you to a world of sweet nostalgia and soft pink pastel clouds. The concept centered around the dreamy, pastel hues of cotton candy, aiming to evoke a sense of playful nostalgia and romantic whimsy inspired by the essence of "Daldaguri", which means "sweet treat" in Korean. We designed bespoke packaging that mimics a cotton candy cart, complete with a transparent globe filled with fluffy pink cotton. This whimsical element not only enhances the visual appeal but also perfectly showcases the beautiful products inside. Our design also incorporates practical elements, such as a cart with functional wheels, adding a delightful and interactive aspect to the unboxing experience. This project highlights our ability to blend creativity with functionality to create a PR kit that not only captivates but also delivers a memorable brand experience.
Client. 3CE Year. 2024 Brand Location. South Korea Division Creative Director. Yumi Jeong Designer. Suyeon Jeon, Woojin Seo, Yeaji Jeong Photographer. Junghun Yeom
3CE
DALDAGURI EDITION KIT
Introducing the 3CE Daldaguri Edition PR Kit, a delightful collection for Valentine’s Day designed to capture the sweetness and the adorable charm of cotton candy. We envisioned a PR kit that would instantly transport you to a world of sweet nostalgia and soft pink pastel clouds. The concept centered around the dreamy, pastel hues of cotton candy, aiming to evoke a sense of playful nostalgia and romantic whimsy inspired by the essence of "Daldaguri", which means "sweet treat" in Korean. We designed bespoke packaging that mimics a cotton candy cart, complete with a transparent globe filled with fluffy pink cotton. This whimsical element not only enhances the visual appeal but also perfectly showcases the beautiful products inside. Our design also incorporates practical elements, such as a cart with functional wheels, adding a delightful and interactive aspect to the unboxing experience. This project highlights our ability to blend creativity with functionality to create a PR kit that not only captivates but also delivers a memorable brand experience.
Client. 3CE
Year. 2024
Brand Location. South Korea
Division Creative Director. Yumi Jeong
Designer. Suyeon Jeon, Woojin Seo, Yeaji Jeong
Photographer. Junghun Yeom