The RAUSCH Scalp Anti-aging Seeding Kit is a special package crafted by HEAZ to highlight the Willow Bark Treatment line. Inspired by the theme "Scalp time flows slowly with RAUSCH," we developed the "Slow Post Box" concept, which intentionally delays the delivery of letters by about 6-12 months from the posting date. Our packaging solution resembles a charming post box, featuring a pristine white exterior contrasting beautifully with the lyrical postal mood interior. The postbox-inspired design includes rounded edges and a green foil hot-stamped front title, adding a modern and sophisticated touch. The newspaper insert further emphasizes the postbox theme. To convey RAUSCH's essence, we included a postcard that evokes a lyrical mood and an acrylic magnet with illustrations of willow bark, the main ingredient of the three products in the kit. With its poetic illustrations, the acrylic magnet perfectly matches the brand’s aesthetic and showcases HEAZ’s impressive talent in infusing impactful and memorable brand experiences.
Client. RAUSCH Year. 2024 Brand Location. South Korea Division Creative Director. Jeonghee Kwon Art Director. Seojung Lee Designer. Minji Kang, Jiwon Kim, Sanghyun Shin Photographer. Junghun Yeom
RAUSCH
SCALP ANTI-AGING CAMPAIGN KIT
The RAUSCH Scalp Anti-aging Seeding Kit is a special package crafted by HEAZ to highlight the Willow Bark Treatment line. Inspired by the theme "Scalp time flows slowly with RAUSCH," we developed the "Slow Post Box" concept, which intentionally delays the delivery of letters by about 6-12 months from the posting date. Our packaging solution resembles a charming post box, featuring a pristine white exterior contrasting beautifully with the lyrical postal mood interior. The postbox-inspired design includes rounded edges and a green foil hot-stamped front title, adding a modern and sophisticated touch. The newspaper insert further emphasizes the postbox theme. To convey RAUSCH's essence, we included a postcard that evokes a lyrical mood and an acrylic magnet with illustrations of willow bark, the main ingredient of the three products in the kit. With its poetic illustrations, the acrylic magnet perfectly matches the brand’s aesthetic and showcases HEAZ’s impressive talent in infusing impactful and memorable brand experiences.
Client. RAUSCH
Year. 2024
Brand Location. South Korea
Division Creative Director. Jeonghee Kwon
Art Director. Seojung Lee
Designer. Minji Kang, Jiwon Kim, Sanghyun Shin
Photographer. Junghun Yeom