As LANEIGE launched the new ‘Bouncy & Firm Sleeping Mask,’ HEAZ designed a training tool kit to educate and motivate their sales staff. We incorporated a transparent airy pack to emphasize the concept of ‘BOUNCY & FIRM,’ highlighting the product’s key features of plumping and firming the skin. The kit is crafted in the form of a diary with a button closure for practical use. The bouncing ball effectively demonstrates the concept. Additionally, the kit includes educational leaflets and word cards to provide in-depth product knowledge and engage the sales team.
Client. LANEIGE Year. 2024 Brand Location. South Korea Division Creative Director. Yumi Jung Art Director. Miae Kim Designer. Gamin Park, Yeaji Jeong, Woojin Seo, Yeowool Kang Photographer. Junghun Yeom
LANEIGE
TRAINING TOOL KIT
As LANEIGE launched the new ‘Bouncy & Firm Sleeping Mask,’ HEAZ designed a training tool kit to educate and motivate their sales staff. We incorporated a transparent airy pack to emphasize the concept of ‘BOUNCY & FIRM,’ highlighting the product’s key features of plumping and firming the skin. The kit is crafted in the form of a diary with a button closure for practical use. The bouncing ball effectively demonstrates the concept. Additionally, the kit includes educational leaflets and word cards to provide in-depth product knowledge and engage the sales team.
Client. LANEIGE
Year. 2024
Brand Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Gamin Park, Yeaji Jeong, Woojin Seo, Yeowool Kang
Photographer. Junghun Yeom