"With just one touch, erase the road of blotchy blemishes."
Isa Knox's "Mela Care For All CC Cushion" seeding kit is designed around the efficacy of the product effectively removing hyperpigmentation through a single touch, conceptualized through the "sliding down the road," of bumpy, blemished skin. The kit's unique 6-in-1 multi-functional product concept is conveyed through a sliding design, where moving the slider of the product through an image representing hyperpigmentation reveals key product features. This layout effectively communicates the product's benefits in a clear and impactful way.
The outer packaging is crafted with black and matte silver accents, lending a luxurious touch. Inside, the design features radiant visuals and messages that complete the distinct aesthetic of the For All line.
Client. ISA KNOX Year. 2023 Location. South Korea Art Director. Seojung Lee Designer. Soobin Park, Minji Kang, Jiwon Kim, Sanghyun Shin Photographer. Junghun Yeom
ISA KNOX
MELA CARE FOR ALL CC CUSHION KIT
"With just one touch, erase the road of blotchy blemishes."
Isa Knox's "Mela Care For All CC Cushion" seeding kit is designed around the efficacy of the product effectively removing hyperpigmentation through a single touch, conceptualized through the "sliding down the road," of bumpy, blemished skin. The kit's unique 6-in-1 multi-functional product concept is conveyed through a sliding design, where moving the slider of the product through an image representing hyperpigmentation reveals key product features. This layout effectively communicates the product's benefits in a clear and impactful way.
The outer packaging is crafted with black and matte silver accents, lending a luxurious touch. Inside, the design features radiant visuals and messages that complete the distinct aesthetic of the For All line.
Client. ISA KNOX
Year. 2023
Location. South Korea
Art Director. Seojung Lee
Designer. Soobin Park, Minji Kang, Jiwon Kim, Sanghyun Shin
Photographer. Junghun Yeom