Effortless and liberating, a new paradigm in foundation! We present the seeding kit for Espoir’s newly launched “Be Velvet Fluid Foundation”. Featuring a luxurious velvety texture, it applies effortlessly by hand, eliminating the need for clunky tools. Packaged with a fluidic USP design, it challenges the norms of traditional foundations, offering easy application and portability. To accentuate the product’s lightweight, airy, and clear-skin finish, we crafted a translucent air pack, placing the foundation at diverse angles to achieve a sleek and streamlined aesthetic.
Client. espoir Year. 2023 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang, Contributor. Jina Roh Photographer. Junghun Yeom
ESPOIR
BE VELVET FLUID FOUNDATION KIT
Effortless and liberating, a new paradigm in foundation! We present the seeding kit for Espoir’s newly launched “Be Velvet Fluid Foundation”. Featuring a luxurious velvety texture, it applies effortlessly by hand, eliminating the need for clunky tools. Packaged with a fluidic USP design, it challenges the norms of traditional foundations, offering easy application and portability. To accentuate the product’s lightweight, airy, and clear-skin finish, we crafted a translucent air pack, placing the foundation at diverse angles to achieve a sleek and streamlined aesthetic.
Client. espoir
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang,
Contributor. Jina Roh
Photographer. Junghun Yeom