INSPER MAGAZINE GAJI VOL.21 NODONGYO

2024-02-13






INSPER
MAGAZINE GAJI VOL.21
NODONGYO
PAPER SAMPLE KIT



We were responsible for designing and producing the 21st issue of GAJI, a magazine published by Hansol Paper’s brand, INSPER. Gaji provides a platform free from format restrictions, with the only requirement being an emphasis on the tactile nature and properties of paper. Thus, we designed this issue as a package containing an array paper accessories. Anchored in the theme of “NODONGYO” (a portmanteau of the Korean words for labor + folk song), we delved into the social concept of labor, dissecting it into “workplace” and “music”. Once the perforated edge is torn, the kit unfolds, presenting a brightly colored visual of a hard hat, safety vest, and safety cone, accompanied by a pair of genuine work gloves - a lively and playful representation of the labor process. Additional items such as a brick-shaped notepad, cassette-shaped masking tape, rulers resembling shovels and hammers, and cement-inspired postcards in a variety of textures enrich the thematic experience. Our aspiration is that this endeavor not only expands the general perception of paper, but also sparks fresh inspiration for designers.



Client. Hansol Paper
Year. 2023
Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Ran Choi, Yesol Kim
Photographer. Junghun Yeom


























heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312

| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312

| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호

heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312       계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭 /  서울특별시 강남구 언주로 107길 32 / (우) 06312

사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호