INSPER MAGAZINE GAJI VOL.21 NODONGYO PAPER SAMPLE KIT
We were responsible for designing and producing the 21st issue of GAJI, a magazine published by Hansol Paper’s brand, INSPER. Gaji provides a platform free from format restrictions, with the only requirement being an emphasis on the tactile nature and properties of paper. Thus, we designed this issue as a package containing an array paper accessories. Anchored in the theme of “NODONGYO” (a portmanteau of the Korean words for labor + folk song), we delved into the social concept of labor, dissecting it into “workplace” and “music”. Once the perforated edge is torn, the kit unfolds, presenting a brightly colored visual of a hard hat, safety vest, and safety cone, accompanied by a pair of genuine work gloves - a lively and playful representation of the labor process. Additional items such as a brick-shaped notepad, cassette-shaped masking tape, rulers resembling shovels and hammers, and cement-inspired postcards in a variety of textures enrich the thematic experience. Our aspiration is that this endeavor not only expands the general perception of paper, but also sparks fresh inspiration for designers.
Client. Hansol Paper Year. 2023 Location. South Korea Division Creative Director. Sungyoon Kim Designer. Ran Choi, Yesol Kim Photographer. Junghun Yeom
INSPER
MAGAZINE GAJI VOL.21
NODONGYO
PAPER SAMPLE KIT
We were responsible for designing and producing the 21st issue of GAJI, a magazine published by Hansol Paper’s brand, INSPER. Gaji provides a platform free from format restrictions, with the only requirement being an emphasis on the tactile nature and properties of paper. Thus, we designed this issue as a package containing an array paper accessories. Anchored in the theme of “NODONGYO” (a portmanteau of the Korean words for labor + folk song), we delved into the social concept of labor, dissecting it into “workplace” and “music”. Once the perforated edge is torn, the kit unfolds, presenting a brightly colored visual of a hard hat, safety vest, and safety cone, accompanied by a pair of genuine work gloves - a lively and playful representation of the labor process. Additional items such as a brick-shaped notepad, cassette-shaped masking tape, rulers resembling shovels and hammers, and cement-inspired postcards in a variety of textures enrich the thematic experience. Our aspiration is that this endeavor not only expands the general perception of paper, but also sparks fresh inspiration for designers.
Client. Hansol Paper
Year. 2023
Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Ran Choi, Yesol Kim
Photographer. Junghun Yeom