This is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic. The kit unfolds into three chapters, each housing a variety of makeup bases, lip products, blushes, and eye palettes. To further reinforce the concept, we included product descriptions and pages detailing key visuals interspersed between the chapters, creating an illusion of flipping through the pages of an actual book.
Client. CLIO Year. 2023 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Jinsung Yang Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee Photographer. Junghun Yeom
CLIO
2023 FW NEW EDITION
TREND BOOK KIT
This is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic.
The kit unfolds into three chapters, each housing a variety of makeup bases, lip products, blushes, and eye palettes. To further reinforce the concept, we included product descriptions and pages detailing key visuals interspersed between the chapters, creating an illusion of flipping through the pages of an actual book.
Client. CLIO
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee
Photographer. Junghun Yeom