CLIO 2023 FW NEW EDITION TREND BOOK

2024-02-01






CLIO
2023 FW NEW EDITION
TREND BOOK KIT



This is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic.
The kit unfolds into three chapters, each housing a variety of makeup bases, lip products, blushes, and eye palettes. To further reinforce the concept, we included product descriptions and pages detailing key visuals interspersed between the chapters, creating an illusion of flipping through the pages of an actual book.



Client. CLIO
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee
Photographer. Junghun Yeom











heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312

| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312

| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호

heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312       계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭 /  서울특별시 강남구 언주로 107길 32 / (우) 06312

사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호