DERMATORY RENEWED PADS SEEDING KIT

2024-01-24






DERMATORY
3 RENEWED PADS SEEDING KIT



This is the seeding kit for Dermatory’s revamped line of hypoallergenic face pads for sensitive skin. Emphasizing the keywords of sensitive skin, skin elasticity, and pore control, derived from the functionality of the three types of pads included, we crafted a kit around the concept of “Derma Toy”, a playful twist on the brand name. Conceptually based on the Tetris game, we visualized the satisfying moment when a completed row of stacked blocks disappears, symbolizing the high efficacy of the pads in addressing diverse skin issues. Each product is packaged in a distinct block shape and color, accompanied by a leaflet outlining the features and key messages of each item. With a mood akin to unwrapping a toy gift, expressed through the graphical elements, the unboxing experience delivers the delight of playing an actual game, establishing a positive brand interaction.



Client. DERMATORY
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Yungyu Lee, Chaelin Yoo, Kunwoo Kim
Photographer. Junghun Yeom













heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312

| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312

| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호

heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312       계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭 /  서울특별시 강남구 언주로 107길 32 / (우) 06312

사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호