LOIVIE SUMMER CAMPAIGN PR KIT

2024-01-12






LOIVIE SUMMER CAMPAIGN PR KIT


COOL SUMMER DELIVERED.
HEAZ introduces a special summer campaign press kit of LOiViE, a perfume and lifestyle brand of Shinsegae International Group. We focused on expressing its brand identity that gives a sensuous experience with attractive perfume care. We also came up with an idea of designing a wagon-type kit to remind recipients of a fresh yet luxurious gift that arrived on a highly unpleasant midsummer day. To conceptualize a refreshing moisture of Peony & White Musk Body Care Line, we put the key message on the kit behind: Cool Summer Delivered. We convey the warm and richness of the musk scent by capturing visual and olfactory elements at once with a cloud image and some flowers. The kit delivers to the recipients with a film camera, and the photos strengthen a cozy and calm feeling of LOiViE.

Client. Loivie
Year. 2023
Division Creative Director. Yunmi Kim
Art Director. Seoyeon Lim
Designer. Hyejun Kim, Hye Jin Cho, So Hyun Lee, Na Kyung Oh
Photogorpher. Junghun Yeom





heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312

| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312

| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호

heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312       계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭 /  서울특별시 강남구 언주로 107길 32 / (우) 06312

사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호