THIS MEGA PR KIT WAS CONCEIVED WITH INSPIRATION FROM THE ANNURCA APPLE, THE KEY INGREDIENT OF THE LUXURY HAIR LOSS CARE BRAND MOEV. TO VISUALLY CONVEY THE BRAND’S HIGH-PERFORMANCE PHILOSOPHY FOR HEALTHY HAIR, HEAZ DESIGNED AN OVERSIZED APPLE-SHAPED PACKAGE THAT IMMEDIATELY CAPTURES ATTENTION. DRAWING INSPIRATION FROM PREMIUM DEPARTMENT-STORE FRUIT PACKAGING, THE STRUCTURE FEATURES AN OPENING MECHANISM IN WHICH THE APPLE SPLITS OPEN FROM BOTH SIDES—TRANSFORMING THE UNBOXING PROCESS ITSELF INTO A MEMORABLE AND IMPACTFUL EXPERIENCE. TO SECURELY SUPPORT THE WEIGHT OF THE PRODUCTS USING PAPER MATERIALS ALONE, EXTENSIVE STRUCTURAL TESTING WAS CONDUCTED, RESULTING IN AN OPTIMIZED AND HIGHLY STABLE PACKAGING SOLUTION. BY INTUITIVELY COMMUNICATING THE STORY BEHIND THE BRAND’S CORE INGREDIENT AND THE VALUE OF ITS PRODUCTS, THIS PROJECT MAXIMIZES VISUAL IMPACT, ALLOWING THE PACKAGE ITSELF TO NATURALLY GENERATE BUZZ AND ENGAGEMENT ACROSS SOCIAL MEDIA.
CLIENT. MOEV YEAR. 2025 CREATIVE DIRECTOR. KYOUNGSOO NA ART DIRECTOR. JINSUNG YANG DESIGNER. YUNGYU LEE, SHINYOUNG LEE, KUNWOO KIM, HYEONHA JO PHOTOGRAPHER. JUNGHUN YEOM
MOEV
MAX EDITION PR KIT
THIS MEGA PR KIT WAS CONCEIVED WITH INSPIRATION FROM THE ANNURCA APPLE, THE KEY INGREDIENT OF THE LUXURY HAIR LOSS CARE BRAND MOEV. TO VISUALLY CONVEY THE BRAND’S HIGH-PERFORMANCE PHILOSOPHY FOR HEALTHY HAIR, HEAZ DESIGNED AN OVERSIZED APPLE-SHAPED PACKAGE THAT IMMEDIATELY CAPTURES ATTENTION. DRAWING INSPIRATION FROM PREMIUM DEPARTMENT-STORE FRUIT PACKAGING, THE STRUCTURE FEATURES AN OPENING MECHANISM IN WHICH THE APPLE SPLITS OPEN FROM BOTH SIDES—TRANSFORMING THE UNBOXING PROCESS ITSELF INTO A MEMORABLE AND IMPACTFUL EXPERIENCE. TO SECURELY SUPPORT THE WEIGHT OF THE PRODUCTS USING PAPER MATERIALS ALONE, EXTENSIVE STRUCTURAL TESTING WAS CONDUCTED, RESULTING IN AN OPTIMIZED AND HIGHLY STABLE PACKAGING SOLUTION. BY INTUITIVELY COMMUNICATING THE STORY BEHIND THE BRAND’S CORE INGREDIENT AND THE VALUE OF ITS PRODUCTS, THIS PROJECT MAXIMIZES VISUAL IMPACT, ALLOWING THE PACKAGE ITSELF TO NATURALLY GENERATE BUZZ AND ENGAGEMENT ACROSS SOCIAL MEDIA.
CLIENT. MOEV
YEAR. 2025
CREATIVE DIRECTOR. KYOUNGSOO NA
ART DIRECTOR. JINSUNG YANG
DESIGNER. YUNGYU LEE, SHINYOUNG LEE, KUNWOO KIM, HYEONHA JO
PHOTOGRAPHER. JUNGHUN YEOM