THE 3CE CASHMERE HUG LIPSTICK LAUNCH KIT WAS DESIGNED TO DELIVER THE CORE BRAND MESSAGE THROUGH A MULTI-SENSORY EXPERIENCE. INSPIRED BY THE SOFT AND COZY TEXTURE OF CASHMERE, THE PACKAGING WAS WRAPPED IN FABRIC RATHER THAN PAPER, PAIRED WITH A COTTON-BALL-SHAPED BAG TO EXPRESS WARMTH AND COMFORT. BY ENGAGING BOTH SIGHT AND TOUCH, THE KIT ALLOWS CONSUMERS TO PHYSICALLY EXPERIENCE THE EMOTIONAL VALUE OF THE BRAND.
3CE
CASHMERE HUG LIPSTICK KIT
THE 3CE CASHMERE HUG LIPSTICK LAUNCH KIT WAS DESIGNED TO DELIVER THE CORE BRAND MESSAGE THROUGH A MULTI-SENSORY EXPERIENCE. INSPIRED BY THE SOFT AND COZY TEXTURE OF CASHMERE, THE PACKAGING WAS WRAPPED IN FABRIC RATHER THAN PAPER, PAIRED WITH A COTTON-BALL-SHAPED BAG TO EXPRESS WARMTH AND COMFORT. BY ENGAGING BOTH SIGHT AND TOUCH, THE KIT ALLOWS CONSUMERS TO PHYSICALLY EXPERIENCE THE EMOTIONAL VALUE OF THE BRAND.
CLIENT. 3CE
YEAR. 2025
CREATIVE DIRECTOR. YUMI JUNG
DESIGNER. YEAJI JEONG, SUYEON JEON
PHOTOGRAPHER. JUNGHUN YEOM