THIS GENERIC KIT WAS DESIGNED TO HOLD DR. JART+’S VARIOUS PRODUCT LINES IN A SINGLE UNIFIED PACKAGE WHILE LETTING EACH LINE’S IDENTITY STAND OUT. IN DR. JART+, EACH PRODUCT LINE IS REFERRED TO AS A FRANCHISE, COLLECTIVELY NAMED THE “ALBUM.” INSPIRED BY THE FRANCHISE NAME “ALBUM,” WE EXTENDED THE CONCEPT INTO A VISUAL SYSTEM REFERENCING LPS, RECORDS, AND PLAYLIST GRAPHICS. A COMMON OUTER BOX ENSURES BRAND CONSISTENCY, AND INTERCHANGEABLE SLEEVES—FEATURING EACH LINE’S SIGNATURE COLORS AND TRACK-LIST MOTIFS—BRING OUT THE UNIQUE CHARACTER OF EVERY FRANCHISE. THE SLEEVE-SWAP STRUCTURE ALSO REDUCES PRODUCTION COSTS AND ALLOWS EASY EXPANSION FOR FUTURE FRANCHISES OR SEASONAL RELEASES.
CLIENT. DR.JART+ YEAR. 2024 CREATIVE DIRECTOR. YUNMI KIM ART DIRECTOR. YELEE HUH DESIGNER. SOHYUN LEE, YEONJU KIM, NAHYEON KO, JINHUI PARK, NAYOUNG HONG PHOTOGRAPHER. JUNGHUN YEOM
DR.JART+
GENERIC KIT
THIS GENERIC KIT WAS DESIGNED TO HOLD DR. JART+’S VARIOUS PRODUCT LINES IN A SINGLE UNIFIED PACKAGE WHILE LETTING EACH LINE’S IDENTITY STAND OUT. IN DR. JART+, EACH PRODUCT LINE IS REFERRED TO AS A FRANCHISE, COLLECTIVELY NAMED THE “ALBUM.” INSPIRED BY THE FRANCHISE NAME “ALBUM,” WE EXTENDED THE CONCEPT INTO A VISUAL SYSTEM REFERENCING LPS, RECORDS, AND PLAYLIST GRAPHICS. A COMMON OUTER BOX ENSURES BRAND CONSISTENCY, AND INTERCHANGEABLE SLEEVES—FEATURING EACH LINE’S SIGNATURE COLORS AND TRACK-LIST MOTIFS—BRING OUT THE UNIQUE CHARACTER OF EVERY FRANCHISE. THE SLEEVE-SWAP STRUCTURE ALSO REDUCES PRODUCTION COSTS AND ALLOWS EASY EXPANSION FOR FUTURE FRANCHISES OR SEASONAL RELEASES.
CLIENT. DR.JART+
YEAR. 2024
CREATIVE DIRECTOR. YUNMI KIM
ART DIRECTOR. YELEE HUH
DESIGNER. SOHYUN LEE, YEONJU KIM, NAHYEON KO, JINHUI PARK, NAYOUNG HONG
PHOTOGRAPHER. JUNGHUN YEOM