THIS SPECIAL SEEDING KIT WAS CREATED TO CELEBRATE VITAMIN C DAY FOR SKINCEUTICALS, A DERMOCOSMETIC BRAND ROOTED IN ANTIOXIDANT RESEARCH. THE CONCEPT FOCUSES ON CLEARLY COMMUNICATING THE IMPORTANCE OF VITAMIN C, ANTIOXIDANTS, AND SKINCEUTICALS’ ACCUMULATED ANTIOXIDANT HERITAGE. INSPIRED BY SELF-DEVELOPMENT, BUSINESS, AND REFERENCE BOOKS, THE KIT IS DESIGNED TO BE EXPERIENCED AS A SINGLE BOOK—READ FROM BEGINNING TO END. BASED ON A ROUNDED BOOK-BINDING STRUCTURE, ORANGE BELLY BANDS, DIVIDER STRINGS, AND BOOKMARK DETAILS WERE INCORPORATED TO INTUITIVELY EXPRESS THE FORM AND SENSIBILITY OF A PHYSICAL BOOK.
CLIENT. SKINCEUTICALS YEAR. 2025 CREATIVE DIRECTOR. YUNMI KIM ART DIRECTOR. YELEE HUH DESIGNER. NAHYEON KO, YEONJU KIM, SOHYUN LEE, JINHUI PARK, NAYOUNG HONG, NAYEON BAE PHOTOGRAPHER. JUNGHUN YEOM
SKINCEUTICALS
VITAMIN C DAY SEEDING KIT
THIS SPECIAL SEEDING KIT WAS CREATED TO CELEBRATE VITAMIN C DAY FOR SKINCEUTICALS, A DERMOCOSMETIC BRAND ROOTED IN ANTIOXIDANT RESEARCH. THE CONCEPT FOCUSES ON CLEARLY COMMUNICATING THE IMPORTANCE OF VITAMIN C, ANTIOXIDANTS, AND SKINCEUTICALS’ ACCUMULATED ANTIOXIDANT HERITAGE. INSPIRED BY SELF-DEVELOPMENT, BUSINESS, AND REFERENCE BOOKS, THE KIT IS DESIGNED TO BE EXPERIENCED AS A SINGLE BOOK—READ FROM BEGINNING TO END. BASED ON A ROUNDED BOOK-BINDING STRUCTURE, ORANGE BELLY BANDS, DIVIDER STRINGS, AND BOOKMARK DETAILS WERE INCORPORATED TO INTUITIVELY EXPRESS THE FORM AND SENSIBILITY OF A PHYSICAL BOOK.
CLIENT. SKINCEUTICALS
YEAR. 2025
CREATIVE DIRECTOR. YUNMI KIM
ART DIRECTOR. YELEE HUH
DESIGNER. NAHYEON KO, YEONJU KIM, SOHYUN LEE, JINHUI PARK, NAYOUNG HONG, NAYEON BAE
PHOTOGRAPHER. JUNGHUN YEOM