THIS SEEDING KIT WAS CREATED FOR THE GLOBAL LAUNCH OF CLIO’S THE ORIGINAL CUSHION, A FLAGSHIP PRODUCT OF THE K-BEAUTY BRAND. INSPIRED BY THE SPEED, REACH, AND FREE-FLOATING IMAGERY OF A UFO, THE CONCEPT VISUALIZES HOW THE CUSHION’S AIRY, SATIN-LIGHT TEXTURE NATURALLY SPREADS ACROSS THE GLOBAL MARKET. THE DESIGN TRANSLATES LIGHTNESS AND DIFFUSION INTO A PLAYFUL YET IMPACTFUL UNBOXING EXPERIENCE. WHEN THE OUTER BOX IS OPENED, A LAYERED STRUCTURE OF CLOUD-SHAPED PAPER REVEALS A SCENE OF A UFO DRIFTING ABOVE THE CLOUDS. HOLOGRAPHIC FOIL STAMPING IS APPLIED TO THE FRONT TEXT TO CREATE A LUMINOUS FOCAL POINT, WHILE PEARLESCENT PAPER ENHANCES THE FLOATING, AIRY MOOD WITH SUBTLE LIGHT REFLECTION. INSIDE, A CLOUD-SHAPED MINI MIRROR ADDS A COCKPIT-LIKE DETAIL, REINFORCING THE UFO NARRATIVE. DESIGNED TO BE LIGHTWEIGHT AND PORTABLE, THE MIRROR EXTENDS THE KIT’S USABILITY BEYOND THE UNBOXING MOMENT. THROUGH A COHESIVE CONCEPT-DRIVEN EXPERIENCE, THE KIT DELIVERS A STRONG AND MEMORABLE FIRST GLOBAL IMPRESSION OF THE ORIGINAL CUSHION.
CLIENT. CLIO YEAR. 2025 CREATIVE DIRECTOR. KYOUNGSOO NA ART DIRECTOR. JINSUNG YANG DESIGNER. HYEONHA JO, KUNWOO KIM, SHINYOUNG LEE, YUNGYU LEE PHOTOGRAPHER. JUNGHOON YEOM
CLIO
HE ORIGINAL CUSHION GLOBAL KIT
THIS SEEDING KIT WAS CREATED FOR THE GLOBAL LAUNCH OF CLIO’S THE ORIGINAL CUSHION, A FLAGSHIP PRODUCT OF THE K-BEAUTY BRAND. INSPIRED BY THE SPEED, REACH, AND FREE-FLOATING IMAGERY OF A UFO, THE CONCEPT VISUALIZES HOW THE CUSHION’S AIRY, SATIN-LIGHT TEXTURE NATURALLY SPREADS ACROSS THE GLOBAL MARKET. THE DESIGN TRANSLATES LIGHTNESS AND DIFFUSION INTO A PLAYFUL YET IMPACTFUL UNBOXING EXPERIENCE. WHEN THE OUTER BOX IS OPENED, A LAYERED STRUCTURE OF CLOUD-SHAPED PAPER REVEALS A SCENE OF A UFO DRIFTING ABOVE THE CLOUDS. HOLOGRAPHIC FOIL STAMPING IS APPLIED TO THE FRONT TEXT TO CREATE A LUMINOUS FOCAL POINT, WHILE PEARLESCENT PAPER ENHANCES THE FLOATING, AIRY MOOD WITH SUBTLE LIGHT REFLECTION. INSIDE, A CLOUD-SHAPED MINI MIRROR ADDS A COCKPIT-LIKE DETAIL, REINFORCING THE UFO NARRATIVE. DESIGNED TO BE LIGHTWEIGHT AND PORTABLE, THE MIRROR EXTENDS THE KIT’S USABILITY BEYOND THE UNBOXING MOMENT. THROUGH A COHESIVE CONCEPT-DRIVEN EXPERIENCE, THE KIT DELIVERS A STRONG AND MEMORABLE FIRST GLOBAL IMPRESSION OF THE ORIGINAL CUSHION.
CLIENT. CLIO
YEAR. 2025
CREATIVE DIRECTOR. KYOUNGSOO NA
ART DIRECTOR. JINSUNG YANG
DESIGNER. HYEONHA JO, KUNWOO KIM, SHINYOUNG LEE, YUNGYU LEE
PHOTOGRAPHER. JUNGHOON YEOM