THIS SERUM PR KIT WAS CREATED TO CELEBRATE THE OPENING OF BIODANCE’S GLOBAL POP-UP “GLOW JOURNEY” NYC CHAPTER, GLO-MART. AS THE SECOND DESTINATION IN THE JOURNEY FROM LA TO NYC, THE SEEDING KIT WAS DESIGNED SO THE BRAND MESSAGE, “FIND YOUR GLOW,” COULD BE INTUITIVELY EXPERIENCED ON-SITE. THE SKINCARE-MEETS-MINI-MART CONCEPT WAS EXPANDED INTO THE KIT DESIGN, APPLYING BIODANCE’S CORAL-YELLOW-BEIGE GRADIENT TO EXPRESS THE BRIGHT, PLAYFUL MOOD UNIQUE TO THE NYC CHAPTER. GROCERY BAG AND MART-INSPIRED PACKAGING GRAPHICS WERE USED TO MAINTAIN THE POP-UP’S TONE, WHILE PRODUCT ILLUSTRATIONS WERE EXTENDED INTO THE POP-UP VMD, CREATING A COHESIVE EXPERIENCE THAT CONNECTS THE KIT AND THE SPACE.
BIODANCE
GLOBAL SERUM PR KIT
THIS SERUM PR KIT WAS CREATED TO CELEBRATE THE OPENING OF BIODANCE’S GLOBAL POP-UP “GLOW JOURNEY” NYC CHAPTER, GLO-MART. AS THE SECOND DESTINATION IN THE JOURNEY FROM LA TO NYC, THE SEEDING KIT WAS DESIGNED SO THE BRAND MESSAGE, “FIND YOUR GLOW,” COULD BE INTUITIVELY EXPERIENCED ON-SITE. THE SKINCARE-MEETS-MINI-MART CONCEPT WAS EXPANDED INTO THE KIT DESIGN, APPLYING BIODANCE’S CORAL-YELLOW-BEIGE GRADIENT TO EXPRESS THE BRIGHT, PLAYFUL MOOD UNIQUE TO THE NYC CHAPTER. GROCERY BAG AND MART-INSPIRED PACKAGING GRAPHICS WERE USED TO MAINTAIN THE POP-UP’S TONE, WHILE PRODUCT ILLUSTRATIONS WERE EXTENDED INTO THE POP-UP VMD, CREATING A COHESIVE EXPERIENCE THAT CONNECTS THE KIT AND THE SPACE.
CLIENT. BIODANCE
YEAR. 2025
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. JINSUNG YANG
DESIGNER. MINJI KWON, YUJIN LEE, YEAJI JEONG, CHAELIN YOO
PHOTOGRAPHER. JUNGHUN YEOM