TO EFFECTIVELY CONVEY THE CONCEPT OF EMERGENCY SKIN CARE FOR THE FUNCTIONAL DERMA-COSMETIC BRAND CNP, HEAZ DEVELOPED THE AMBULANCE KIT. THE KIT PLAYFULLY REINTERPRETS AN AMBULANCE AS A BRAND OBJECT, SYMBOLIZING RELIEF FOR SKIN FATIGUED BY EXTERNAL STRESSORS. THIS APPROACH INTUITIVELY CONNECTS THE PRODUCT’S EFFICACY WITH THE USER’S CARE EXPERIENCE. HIGH-VISIBILITY FLUORESCENT COLORS, KITSCHY ILLUSTRATIONS, AND A FRONT PET WINDOW STRUCTURE EXPRESS BOTH THE URGENCY OF EMERGENCY TREATMENT AND A LIVELY, UPBEAT MOOD. FOR THE PRODUCT TRAY, WE APPLIED A SILVER FOIL MATERIAL, EVOKING THE LOOK OF A MEDICAL STRETCHER AND ADDING A REFINED DETAIL. THIS KIT BUILDS ON THE PREVIOUSLY CREATED EMERGENCY CALL KIT, CONTINUING THE SERIES WHILE TAILORING THE DESIGN TO RESEMBLE AN AMERICAN-STYLE AMBULANCE FOR THE U.S. MARKET. THE PROJECT ALSO ACCUMULATED VALUABLE NEW PRODUCTION KNOW-HOW, OVERCOMING CHALLENGES SUCH AS DENSITY ADJUSTMENTS IN FLUORESCENT SPOT-COLOR PRINTING AND OPTIMIZING CONSISTENT COLOR PLACEMENT.
CLIENT. CNP YEAR. 2025 ART DIRECTOR. SEOJUNG LEE DESIGNER. MINJI KANG, JIWON KIM, SANGHYUN SHIN PHOTOGRAPHER. JUNGHUN YEOM
CNP
AMBULANCE GLOBAL KIT
TO EFFECTIVELY CONVEY THE CONCEPT OF EMERGENCY SKIN CARE FOR THE FUNCTIONAL DERMA-COSMETIC BRAND CNP, HEAZ DEVELOPED THE AMBULANCE KIT. THE KIT PLAYFULLY REINTERPRETS AN AMBULANCE AS A BRAND OBJECT, SYMBOLIZING RELIEF FOR SKIN FATIGUED BY EXTERNAL STRESSORS. THIS APPROACH INTUITIVELY CONNECTS THE PRODUCT’S EFFICACY WITH THE USER’S CARE EXPERIENCE. HIGH-VISIBILITY FLUORESCENT COLORS, KITSCHY ILLUSTRATIONS, AND A FRONT PET WINDOW STRUCTURE EXPRESS BOTH THE URGENCY OF EMERGENCY TREATMENT AND A LIVELY, UPBEAT MOOD. FOR THE PRODUCT TRAY, WE APPLIED A SILVER FOIL MATERIAL, EVOKING THE LOOK OF A MEDICAL STRETCHER AND ADDING A REFINED DETAIL. THIS KIT BUILDS ON THE PREVIOUSLY CREATED EMERGENCY CALL KIT, CONTINUING THE SERIES WHILE TAILORING THE DESIGN TO RESEMBLE AN AMERICAN-STYLE AMBULANCE FOR THE U.S. MARKET. THE PROJECT ALSO ACCUMULATED VALUABLE NEW PRODUCTION KNOW-HOW, OVERCOMING CHALLENGES SUCH AS DENSITY ADJUSTMENTS IN FLUORESCENT SPOT-COLOR PRINTING AND OPTIMIZING CONSISTENT COLOR PLACEMENT.
CLIENT. CNP
YEAR. 2025
ART DIRECTOR. SEOJUNG LEE
DESIGNER. MINJI KANG, JIWON KIM, SANGHYUN SHIN
PHOTOGRAPHER. JUNGHUN YEOM