FOR RIM CLUB, THE VIP MEMBERSHIP PROGRAM OF THE LUXURY HOTEL AND RESORT BRAND ANANTI, A SPECIAL GIFT—THE DONGJIU KIT—WAS CREATED. DONGJIU OF ANANTI IS A MODERN REINTERPRETATION OF DONGJIU, ONE OF CHINA’S EIGHT MOST CELEBRATED LIQUORS, EMBODYING REFINED BEAUTY AND A CLEAN, LINGERING FINISH. REFLECTING THESE QUALITIES, HEAZ DESIGNED THE KIT IN ANANTI’S SIGNATURE PALETTE OF BOLD RED AND PURE WHITE. WITH A SIMPLE YET SOPHISTICATED HADOME FINISH, THE PACKAGING WAS CAREFULLY ENGINEERED TO ENSURE THE BOTTLE’S SAFE DELIVERY. INSIDE, A VERTICALLY ELONGATED THANK-YOU CARD WAS INCLUDED, FULLY CONCEALING THE BOTTLE SO THAT UNBOXING IT BRINGS A SMALL ELEMENT OF SURPRISE. FINALLY, A STRIKING RED SHOPPING BAG WAS CREATED TO CONTRAST WITH THE KIT ITSELF, PRODUCING A DRAMATIC REVERSAL OF COLORS WHEN THE KIT IS REVEALED.
CLIENT. ANANTI YEAR. 2025 CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. CHAELIN YOO, YESOL KIM, YENA KIM, TAEWOONG YOON PHOTOGRAPHER. JUNGHUN YEOM
ANANTI
RIMCLUB DONGJIU GIFT KIT
FOR RIM CLUB, THE VIP MEMBERSHIP PROGRAM OF THE LUXURY HOTEL AND RESORT BRAND ANANTI, A SPECIAL GIFT—THE DONGJIU KIT—WAS CREATED. DONGJIU OF ANANTI IS A MODERN REINTERPRETATION OF DONGJIU, ONE OF CHINA’S EIGHT MOST CELEBRATED LIQUORS, EMBODYING REFINED BEAUTY AND A CLEAN, LINGERING FINISH. REFLECTING THESE QUALITIES, HEAZ DESIGNED THE KIT IN ANANTI’S SIGNATURE PALETTE OF BOLD RED AND PURE WHITE. WITH A SIMPLE YET SOPHISTICATED HADOME FINISH, THE PACKAGING WAS CAREFULLY ENGINEERED TO ENSURE THE BOTTLE’S SAFE DELIVERY. INSIDE, A VERTICALLY ELONGATED THANK-YOU CARD WAS INCLUDED, FULLY CONCEALING THE BOTTLE SO THAT UNBOXING IT BRINGS A SMALL ELEMENT OF SURPRISE. FINALLY, A STRIKING RED SHOPPING BAG WAS CREATED TO CONTRAST WITH THE KIT ITSELF, PRODUCING A DRAMATIC REVERSAL OF COLORS WHEN THE KIT IS REVEALED.
CLIENT. ANANTI
YEAR. 2025
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. CHAELIN YOO, YESOL KIM, YENA KIM, TAEWOONG YOON
PHOTOGRAPHER. JUNGHUN YEOM