FOR FINO’S OLIVE YOUNG SEASONAL CAMPAIGN, WE DESIGNED A BAG-SHAPED KIT THAT EMBODIES THE BRAND’S TRENDY AND ICONIC PERSONALITY. TARGETING STYLE-CONSCIOUS TRENDSETTERS, HEAZ TRANSLATED FINO’S YOUTHFUL AND FASHION-FORWARD IMAGE INTO AN ICONIC HANDBAG FORM THAT INSTANTLY CAPTURES ATTENTION. THE SHIMMERING MATERIAL REFLECTS THE CAMPAIGN SLOGAN ‘GLOW UP,’ EVOKING THE GLOSSY, RADIANT TEXTURE OF HEALTHY HAIR. GENUINE METALLIC DETAILS—SUCH AS A COLD METAL LABEL AND CHAIN STRAP INSPIRED BY REAL HANDBAGS—WERE INCORPORATED TO ELEVATE THE TACTILE QUALITY AND OVERALL FINISH. INSIDE, THE KIT INCLUDES NOT ONLY THE MAIN PRODUCT SET BUT ALSO INTERACTIVE CONTENTS SUCH AS HAIR STICKERS AND A SLEEK HAND MIRROR WITH A SMOOTH, HAIR-LIKE TEXTURE. TOGETHER, THESE ELEMENTS EMPHASIZE THE KEY MESSAGE OF THE BRAND: SHINY, SILKY, AND LUMINOUS HAIR.
CLIENT. FINO YEAR. 2025 CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. YESOL KIM, CHAELIN YOO, YENA KIM, TAEWOONG YOON PHOTOGRAPHER. JUNGHUN YEOM
FINO
BGLOW UP SEEDING KIT
FOR FINO’S OLIVE YOUNG SEASONAL CAMPAIGN, WE DESIGNED A BAG-SHAPED KIT THAT EMBODIES THE BRAND’S TRENDY AND ICONIC PERSONALITY. TARGETING STYLE-CONSCIOUS TRENDSETTERS, HEAZ TRANSLATED FINO’S YOUTHFUL AND FASHION-FORWARD IMAGE INTO AN ICONIC HANDBAG FORM THAT INSTANTLY CAPTURES ATTENTION. THE SHIMMERING MATERIAL REFLECTS THE CAMPAIGN SLOGAN ‘GLOW UP,’ EVOKING THE GLOSSY, RADIANT TEXTURE OF HEALTHY HAIR. GENUINE METALLIC DETAILS—SUCH AS A COLD METAL LABEL AND CHAIN STRAP INSPIRED BY REAL HANDBAGS—WERE INCORPORATED TO ELEVATE THE TACTILE QUALITY AND OVERALL FINISH. INSIDE, THE KIT INCLUDES NOT ONLY THE MAIN PRODUCT SET BUT ALSO INTERACTIVE CONTENTS SUCH AS HAIR STICKERS AND A SLEEK HAND MIRROR WITH A SMOOTH, HAIR-LIKE TEXTURE. TOGETHER, THESE ELEMENTS EMPHASIZE THE KEY MESSAGE OF THE BRAND: SHINY, SILKY, AND LUMINOUS HAIR.
CLIENT. FINO
YEAR. 2025
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. YESOL KIM, CHAELIN YOO, YENA KIM, TAEWOONG YOON
PHOTOGRAPHER. JUNGHUN YEOM