THIS SEEDING KIT WAS CREATED TO INTRODUCE CNP LABORATORY’S JELLY LIPCERIN TO NORTH AMERICAN INFLUENCERS. STARTING FROM THE PRODUCT’S PLUMP, JUICY JELLY TEXTURE, WE EXPANDED THE CONCEPT INTO A PLAYFUL “GUMMY BEAR” SILHOUETTE AS THE CENTRAL MOTIF. A HOLOGRAPHIC FINISH ON THE FRONT PANEL HIGHLIGHTS THE GLOSSY, JELLY-LIKE SHINE, WHILE THE BACK FEATURES STICKER-STYLE GRAPHICS INSPIRED BY GUMMIES AND DESSERTS TO ADD VISUAL DELIGHT. THE KIT IS CONSTRUCTED BY LAMINATING TWO GUMMY-BEAR-SHAPED BOARDS, ALLOWING IT TO STAND UPRIGHT ON ITS OWN WITHOUT A SEPARATE BASE—TURNING THE PACKAGE ITSELF INTO AN OBJECT. THROUGH MULTIPLE MOCK-UPS AND STRUCTURAL REFINEMENTS, WE CRAFTED A FORM THAT CONVEYS THE JELLY LIPCERIN TEXTURE IN THE MOST NATURAL AND EXPRESSIVE WAY.
CLIENT. CNP YEAR. 2025 CREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. DAEUN KANG PHOTOGRAPHER. JUNGHUN YEOM
CNP
JELLY LIPCERIN KIT
THIS SEEDING KIT WAS CREATED TO INTRODUCE CNP LABORATORY’S JELLY LIPCERIN TO NORTH AMERICAN INFLUENCERS. STARTING FROM THE PRODUCT’S PLUMP, JUICY JELLY TEXTURE, WE EXPANDED THE CONCEPT INTO A PLAYFUL “GUMMY BEAR” SILHOUETTE AS THE CENTRAL MOTIF. A HOLOGRAPHIC FINISH ON THE FRONT PANEL HIGHLIGHTS THE GLOSSY, JELLY-LIKE SHINE, WHILE THE BACK FEATURES STICKER-STYLE GRAPHICS INSPIRED BY GUMMIES AND DESSERTS TO ADD VISUAL DELIGHT. THE KIT IS CONSTRUCTED BY LAMINATING TWO GUMMY-BEAR-SHAPED BOARDS, ALLOWING IT TO STAND UPRIGHT ON ITS OWN WITHOUT A SEPARATE BASE—TURNING THE PACKAGE ITSELF INTO AN OBJECT. THROUGH MULTIPLE MOCK-UPS AND STRUCTURAL REFINEMENTS, WE CRAFTED A FORM THAT CONVEYS THE JELLY LIPCERIN TEXTURE IN THE MOST NATURAL AND EXPRESSIVE WAY.
CLIENT. CNP
YEAR. 2025
CREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. DAEUN KANG
PHOTOGRAPHER. JUNGHUN YEOM