WE CREATED A PR SEEDING KIT TO INTRODUCE TORRIDEN’S SIGNATURE LINES, DIVE-IN AND BALANCEFUL, TO THE GLOBAL MARKET. UNDER THE CONCEPT OF “DAILY ROUTINE HEROES,” HEAZ EXPRESSED TORRIDEN AS A HERO THAT SOLVES EVERYDAY SKIN CONCERNS. INSPIRED BY THE MOTIF OF A LAPTOP, THE KIT ADOPTS A FAMILIAR OBJECT TO CREATE AN IMMERSIVE BRAND EXPERIENCE. WHEN THE KIT IS OPENED, A YES & NO Q&A GAME BEGINS, GUIDING USERS TO DISCOVER THE TORRIDEN LINE THAT BEST SUITS THEIR SKIN. THROUGH CARTOON-STYLE STORYTELLING, USERS EXPERIENCE TORRIDEN AS A HERO THAT RESOLVES DAILY SKIN CONCERNS. HEAZ ALSO DESIGNED TWO HERO CHARACTERS: THE DIVE-IN HERO, REPRESENTING HYDRATION AND BARRIER STRENGTHENING, AND THE BALANCEFUL HERO, SYMBOLIZING SOOTHING AND TROUBLE CARE—VISUALLY HIGHLIGHTING THE DISTINCT PERSONALITY OF EACH LINE. THESE TWO HEROES NATURALLY CONNECT TORRIDEN’S BESTSELLERS WITH ITS NEW PRODUCTS, WHILE EXPANDING THE BRAND’S NARRATIVE UNIVERSE.
CLIENT. TORRIDEN YEAR. 2025 CREATIVE DIRECTOR. YUMI JUNG ART DIRECTOR. MIAE KIM DESIGNER. KYUNGJU SONG, RAN CHOI CONTRIBUTOR. VINE LEE, GAMIN PARK, GAYOUNG LEE PHOTOGRAPHER. JUNGHUN YEOM
TORRIDEN
DIVE-IN & BALANCEFUL SEEDING KIT
WE CREATED A PR SEEDING KIT TO INTRODUCE TORRIDEN’S SIGNATURE LINES, DIVE-IN AND BALANCEFUL, TO THE GLOBAL MARKET. UNDER THE CONCEPT OF “DAILY ROUTINE HEROES,” HEAZ EXPRESSED TORRIDEN AS A HERO THAT SOLVES EVERYDAY SKIN CONCERNS. INSPIRED BY THE MOTIF OF A LAPTOP, THE KIT ADOPTS A FAMILIAR OBJECT TO CREATE AN IMMERSIVE BRAND EXPERIENCE. WHEN THE KIT IS OPENED, A YES & NO Q&A GAME BEGINS, GUIDING USERS TO DISCOVER THE TORRIDEN LINE THAT BEST SUITS THEIR SKIN. THROUGH CARTOON-STYLE STORYTELLING, USERS EXPERIENCE TORRIDEN AS A HERO THAT RESOLVES DAILY SKIN CONCERNS. HEAZ ALSO DESIGNED TWO HERO CHARACTERS: THE DIVE-IN HERO, REPRESENTING HYDRATION AND BARRIER STRENGTHENING, AND THE BALANCEFUL HERO, SYMBOLIZING SOOTHING AND TROUBLE CARE—VISUALLY HIGHLIGHTING THE DISTINCT PERSONALITY OF EACH LINE. THESE TWO HEROES NATURALLY CONNECT TORRIDEN’S BESTSELLERS WITH ITS NEW PRODUCTS, WHILE EXPANDING THE BRAND’S NARRATIVE UNIVERSE.
CLIENT. TORRIDEN
YEAR. 2025
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. MIAE KIM
DESIGNER. KYUNGJU SONG, RAN CHOI
CONTRIBUTOR. VINE LEE, GAMIN PARK, GAYOUNG LEE
PHOTOGRAPHER. JUNGHUN YEOM