AS A SPECIAL KIT FOR JUMISO’S RENEWAL CAMPAIGN, HEAZ REINTERPRETED THE BRAND SLOGAN, “GLOW FORWARD” AS A BOARD GAME JOURNEY INSPIRED BY A SKINCARE ROUTINE. THE ENTIRE SET—GAME BOARD, PRODUCT DISPLAY SPACE, CHANCE CARDS, GAME CURRENCY, AND MORE—WAS FULLY ILLUSTRATED AND DESIGNED IN-HOUSE, WITH EACH ELEMENT ROOTED IN THE PRODUCT’S FUNCTIONS AND INGREDIENTS TO OFFER A VISUALLY IMMERSIVE BRAND EXPERIENCE. INSPIRED BY MONOPOLY, THE TRI-FOLD STRUCTURE WAS ENGINEERED TO UNFOLD LIKE A STAGE UPON UNBOXING. THE EXTERIOR FEATURES A SLEEK BLACK-AND-WHITE MONOTONE, ACCENTED WITH PRODUCT-SPECIFIC COLORS TO DISTINGUISH EACH LINE AND CREATE DYNAMIC VISUAL TRANSITIONS. AT THE HEART OF THE KIT STANDS THE “JUMISO TOWER” DISPLAY, SURROUNDED BY STREET-STYLE GRAPHICS AND SHOP-SIGN-INSPIRED SLOTS THAT RECREATE THE BRAND UNIVERSE AND PRODUCT LINEUP AS AN URBAN LANDSCAPE. BEYOND MERE PRESENTATION, THE KIT’S INTERACTIVE STRUCTURE INVITES USER ENGAGEMENT AND ENCOURAGES ORGANIC SHARING OF THE BRAND MESSAGE.
CLIENT. JUMISO YEAR. 2025 CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. HAESEUL JOO, JIYEONG PARK, EUNBI KO PHOTOGRAPHER. JUNGHOON YEOM, SEOKHYEON KIM, ILNO LEE
JUMISO
SPECIAL RENEWAL KIT
AS A SPECIAL KIT FOR JUMISO’S RENEWAL CAMPAIGN, HEAZ REINTERPRETED THE BRAND SLOGAN, “GLOW FORWARD” AS A BOARD GAME JOURNEY INSPIRED BY A SKINCARE ROUTINE. THE ENTIRE SET—GAME BOARD, PRODUCT DISPLAY SPACE, CHANCE CARDS, GAME CURRENCY, AND MORE—WAS FULLY ILLUSTRATED AND DESIGNED IN-HOUSE, WITH EACH ELEMENT ROOTED IN THE PRODUCT’S FUNCTIONS AND INGREDIENTS TO OFFER A VISUALLY IMMERSIVE BRAND EXPERIENCE. INSPIRED BY MONOPOLY, THE TRI-FOLD STRUCTURE WAS ENGINEERED TO UNFOLD LIKE A STAGE UPON UNBOXING. THE EXTERIOR FEATURES A SLEEK BLACK-AND-WHITE MONOTONE, ACCENTED WITH PRODUCT-SPECIFIC COLORS TO DISTINGUISH EACH LINE AND CREATE DYNAMIC VISUAL TRANSITIONS. AT THE HEART OF THE KIT STANDS THE “JUMISO TOWER” DISPLAY, SURROUNDED BY STREET-STYLE GRAPHICS AND SHOP-SIGN-INSPIRED SLOTS THAT RECREATE THE BRAND UNIVERSE AND PRODUCT LINEUP AS AN URBAN LANDSCAPE. BEYOND MERE PRESENTATION, THE KIT’S INTERACTIVE STRUCTURE INVITES USER ENGAGEMENT AND ENCOURAGES ORGANIC SHARING OF THE BRAND MESSAGE.
CLIENT. JUMISO
YEAR. 2025
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. HAESEUL JOO, JIYEONG PARK, EUNBI KO
PHOTOGRAPHER. JUNGHOON YEOM, SEOKHYEON KIM, ILNO LEE