TO CELEBRATE THE LAUNCH OF REAL BARRIER’S NEW PRODUCT, THE RETINIOL PORE TIGHTENING SERUM, HEAZ CREATED A VISUALLY STRIKING SEEDING KIT THAT EMBODIES THE BRAND’S KEY MESSAGE: “CATCH THE BUTTERFLY ZONE.” THE KIT FEATURES A CUSTOM-DESIGNED METALLIC BIRDCAGE STRUCTURE, SYMBOLIZING THE ACT OF CAPTURING AND LOCKING IN THE PRODUCT’S TARGETED AREA OF EFFECT. INSIDE THE CAGE, THE PRODUCT AND A BUTTERFLY ARE DISPLAYED TOGETHER, EMPHASIZING THE CONCEPTS OF ‘CAPTURE’ AND ‘CONTROL’. A METAL TAG SHAPED LIKE A LOCK AND KEY REPRESENTS THE SERUM’S CORE FUNCTIONS—SECURING, MAINTAINING, AND PROTECTING THE SKIN BARRIER. TO ENHANCE USER ENGAGEMENT, AN ACRYLIC MIRROR IN THE SHAPE OF A BUTTERFLY WAS INCLUDED, ALLOWING USERS TO LOCATE THE “BUTTERFLY ZONE” ON THEIR OWN FACE AND EXPERIENCE THE SERUM’S BENEFITS FIRSTHAND. BY TRANSLATING THE PRODUCT’S KEY EFFICACY INTO A THREE-DIMENSIONAL STRUCTURE, THE KIT DELIVERS THE BRAND’S FUNCTIONAL MESSAGE IN A REFINED AND SENSORY-RICH MANNER, CLEARLY HIGHLIGHTING THE VALUE AND INNOVATION BEHIND THE PRODUCT.
CLIENT. REALBARRIER YEAR. 2025 CREATIVE DIRECTOR. YUMI JUNG ART DIRECTOR. MIAE KIM DESIGNER. GAYOUNG LEE, WOOJIN SEO, RAN CHOI CONTRIBUTOR. HYEONSEO WON, VINE LEE, KYUNGJU SONG PHOTOGRAPHER. JUNGHUN YEOM
REALBARRIER
BRETINIOL PORE TIGHTENING SERUM SEEDING KIT
TO CELEBRATE THE LAUNCH OF REAL BARRIER’S NEW PRODUCT, THE RETINIOL PORE TIGHTENING SERUM, HEAZ CREATED A VISUALLY STRIKING SEEDING KIT THAT EMBODIES THE BRAND’S KEY MESSAGE: “CATCH THE BUTTERFLY ZONE.” THE KIT FEATURES A CUSTOM-DESIGNED METALLIC BIRDCAGE STRUCTURE, SYMBOLIZING THE ACT OF CAPTURING AND LOCKING IN THE PRODUCT’S TARGETED AREA OF EFFECT. INSIDE THE CAGE, THE PRODUCT AND A BUTTERFLY ARE DISPLAYED TOGETHER, EMPHASIZING THE CONCEPTS OF ‘CAPTURE’ AND ‘CONTROL’. A METAL TAG SHAPED LIKE A LOCK AND KEY REPRESENTS THE SERUM’S CORE FUNCTIONS—SECURING, MAINTAINING, AND PROTECTING THE SKIN BARRIER. TO ENHANCE USER ENGAGEMENT, AN ACRYLIC MIRROR IN THE SHAPE OF A BUTTERFLY WAS INCLUDED, ALLOWING USERS TO LOCATE THE “BUTTERFLY ZONE” ON THEIR OWN FACE AND EXPERIENCE THE SERUM’S BENEFITS FIRSTHAND. BY TRANSLATING THE PRODUCT’S KEY EFFICACY INTO A THREE-DIMENSIONAL STRUCTURE, THE KIT DELIVERS THE BRAND’S FUNCTIONAL MESSAGE IN A REFINED AND SENSORY-RICH MANNER, CLEARLY HIGHLIGHTING THE VALUE AND INNOVATION BEHIND THE PRODUCT.
CLIENT. REALBARRIER
YEAR. 2025
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. MIAE KIM
DESIGNER. GAYOUNG LEE, WOOJIN SEO, RAN CHOI
CONTRIBUTOR. HYEONSEO WON, VINE LEE, KYUNGJU SONG
PHOTOGRAPHER. JUNGHUN YEOM