HEAZ created the renewal CCT seeding kit for Dr.Jart+’s Cicapair line. Inspired by the product’s key benefit of instantly covering redness on sensitive skin, HEAZ developed the concept of a ‘rescue team for stressed skin,’ applying a fire truck motif. Vivid green was paired with graphic details such as ladders, hoses, sirens, and wheels, while the sleeve box structure was designed to simulate the motion of retrieving products from a truck. The leaflet and outer box were aligned under the same tone and manner, so that the entire kit delivers one unified message. Finishing with silver foil stamping and accent colors highlighted the key themes of instant soothing, emergency rescue, and calming redness.
Client. Dr.Jart+ Year. 2025 Creative Director. Yunmi Kim Art Director. Yelee Huh Designer. Yeonju Kim, Sohyun Lee, Nahyeon Ko, Jinhui Park, Nayoung Hong, Nayeon Bae Photographer. Junghun Yeom
DR.JART+
CICAPAIR FIRE TRUCK KIT
HEAZ created the renewal CCT seeding kit for Dr.Jart+’s Cicapair line. Inspired by the product’s key benefit of instantly covering redness on sensitive skin, HEAZ developed the concept of a ‘rescue team for stressed skin,’ applying a fire truck motif. Vivid green was paired with graphic details such as ladders, hoses, sirens, and wheels, while the sleeve box structure was designed to simulate the motion of retrieving products from a truck. The leaflet and outer box were aligned under the same tone and manner, so that the entire kit delivers one unified message. Finishing with silver foil stamping and accent colors highlighted the key themes of instant soothing, emergency rescue, and calming redness.
Client. Dr.Jart+
Year. 2025
Creative Director. Yunmi Kim
Art Director. Yelee Huh
Designer. Yeonju Kim, Sohyun Lee, Nahyeon Ko, Jinhui Park, Nayoung Hong, Nayeon Bae
Photographer. Junghun Yeom