As Korea’s No.1 derma-cosmetic brand, Dr.G is introducing its Black Snail line to the global market with a campaign press kit designed by HEAZ. Inspired by the natural healing energy found in the snail’s regenerative and restorative properties, as well as the viscous and smooth flow of the product’s texture, the design translates these qualities into both visual and structural form. The three-dimensional structure, modeled after the actual product, and the fluid, cascading visuals allow the unique texture to be intuitively experienced. This approach highlights the sophisticated image of the Black Snail line with clarity and elegance. The design keywords are viscosity, regeneration, fluidity, luxury, and organic form. Together, these elements create a visual language that conveys both the product’s efficacy and the brand’s identity. Through this, we realized a striking and refined brand experience that captures attention in the global market.
Client. Dr.G Year. 2025 Creative Director. Kyoungsoo Na Art Director. Jinsung Yang Designer. Yungyu Lee, Shinyoung Lee, Kunwoo Kim, Hyeonha Jo Photographer. Junghun Yeom
Dr.G
BLACK SNAIL PRESS KIT
As Korea’s No.1 derma-cosmetic brand, Dr.G is introducing its Black Snail line to the global market with a campaign press kit designed by HEAZ. Inspired by the natural healing energy found in the snail’s regenerative and restorative properties, as well as the viscous and smooth flow of the product’s texture, the design translates these qualities into both visual and structural form. The three-dimensional structure, modeled after the actual product, and the fluid, cascading visuals allow the unique texture to be intuitively experienced. This approach highlights the sophisticated image of the Black Snail line with clarity and elegance. The design keywords are viscosity, regeneration, fluidity, luxury, and organic form. Together, these elements create a visual language that conveys both the product’s efficacy and the brand’s identity. Through this, we realized a striking and refined brand experience that captures attention in the global market.
Client. Dr.G
Year. 2025
Creative Director. Kyoungsoo Na
Art Director. Jinsung Yang
Designer. Yungyu Lee, Shinyoung Lee, Kunwoo Kim, Hyeonha Jo
Photographer. Junghun Yeom