LOTTE DEPARTMENT STORE
VIP BEAUTY 2024 ADVENT CALENDAR

FOR A SPECIAL YEAR-END EXPERIENCE FOR LOTTE DEPARTMENT STORE’S VIP CUSTOMERS, HEAZ DESIGNED THE ADVENT CALENDAR WITH FULL OF HOLIDAY MOOD. THIS EXCLUSIVE SEEDING KIT WAS CREATED TO OFFER A TRULY SPECIAL YEAR-END EXPERIENCE, INSPIRED BY THE DAZZLING AMBIANCE OF BROADWAY THEATERS IN THE 1900S. THE DESIGN HIGHLIGHTS THE OPULENT AND SHIMMERING MOOD OF THE HOLIDAY SEASON. AT ITS HEART, HEAZ BRINGS THE MAGIC OF THEATER TO LIFE BY STRUCTURALLY RECREATING THE DRAMATIC MOMENT WHEN THE CURTAINS RISE AND THE PERFORMANCE BEGINS. THE PACKAGING FEATURES A DYNAMIC OPENING SEQUENCE—SIDE PANELS UNFOLD, AND A CENTRAL SLIDING POP-UP REVEALS A RICH RED CURTAIN PARTING TO UNVEIL THE STAGE, ENHANCING THE SENSE OF IMMERSION. IN COLLABORATION WITH ILLUSTRATOR ROWA, THE DESIGN SEAMLESSLY BLENDS CLASSIC PEN-STYLE ILLUSTRATIONS WITH BOLD, VIVID COLORS, ADDING A TOUCH OF TIMELESS CHARM AND THEATRICAL GRANDEUR TO THE HOLIDAY FESTIVITIES.

CLIENT. LOTTE DEPARTMENT STORE
YEAR. 2024
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. MIAE KIM
DESIGNER. HYUNSEO WON, RAN CHOI, GAYOUNG LEE
CONTRIBUTOR. WOOJIN SEO
PHOTOGRAPHER. JUNGHUN YEOM