To promote the launch of the Shine Reflector line from 3CE, HEAZ designed a special seeding kit inspired by a snow globe, which mirrors the products’ 3D glowing volume sheen. HEAZ emphasized that the Shine Reflector adds High-gloss glow to lips. The glass dome of the kit presents the products’ features in 360 degrees and through its glossy texture. The metallic holographic paper enhances the shining effects even more while the embedded light draws full attention to the products that they deserve.
Creative Director Gunae Shin Art Director Jieun Kim Designer Gwanghwi Bae, Daeun Kang, Eunjin Cho Photographer. Junghun Yeom
3CE
SHINE REFLECTOR PR KIT
To promote the launch of the Shine Reflector line from 3CE, HEAZ designed a special seeding kit inspired by a snow globe, which mirrors the products’ 3D glowing volume sheen. HEAZ emphasized that the Shine Reflector adds High-gloss glow to lips. The glass dome of the kit presents the products’ features in 360 degrees and through its glossy texture. The metallic holographic paper enhances the shining effects even more while the embedded light draws full attention to the products that they deserve.
Creative Director Gunae Shin
Art Director Jieun Kim
Designer Gwanghwi Bae, Daeun Kang, Eunjin Cho
Photographer. Junghun Yeom