his seeding kit was created for the launch of RACONTEUR’s new Hair Perfume Mist—a brand that weaves the stories of faraway destinations through scent. Drawing inspiration from a perfumer’s study, HEAZ designed the kit around an elegant letterbox, holding scented letters that capture the essence of each journey. The rich texture of wood-grain paper, antique metal handles, and bookmark-shaped postcards reminiscent of a well-loved library add layers of thoughtful detail, bringing the brand’s identity to life.
Each element harmonizes with RACONTEUR’s signature vintage aesthetic, culminating in a seeding kit that feels like an invitation into a world of scent and story. Carefully curated materials and design create a deeply immersive experience—one where fragrance becomes a letter from a distant place, carrying whispers of adventure and memory.
Art Director. Seojung Lee Designer. Minji Kang, Jiwon Kim, Sanghyun Shin Photographer. Junghun Yeom
RACONTEUR
HAIR PERFUME MIST SEEDING KIT
his seeding kit was created for the launch of RACONTEUR’s new Hair Perfume Mist—a brand that weaves the stories of faraway destinations through scent. Drawing inspiration from a perfumer’s study, HEAZ designed the kit around an elegant letterbox, holding scented letters that capture the essence of each journey. The rich texture of wood-grain paper, antique metal handles, and bookmark-shaped postcards reminiscent of a well-loved library add layers of thoughtful detail, bringing the brand’s identity to life. Each element harmonizes with RACONTEUR’s signature vintage aesthetic, culminating in a seeding kit that feels like an invitation into a world of scent and story. Carefully curated materials and design create a deeply immersive experience—one where fragrance becomes a letter from a distant place, carrying whispers of adventure and memory.
Art Director. Seojung Lee
Designer. Minji Kang, Jiwon Kim, Sanghyun Shin
Photographer. Junghun Yeom